This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. The reasons range from not having the time, not having an interest in it and simply not understanding how to do it.
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Our answer to this is always “no” because we believe it’s a dangerous way for businesses (primarily the business owner) to be thinking. Below we share with you 3 specific reasons why we believe it’s not the right move for retailers.
Reason #1: Content doesn’t match your brand and your voice
When you work with a 3rd party company there’s often a disconnect between it sounding like you and sounding like somebody else, and often times the content that is shared is generic. Generic content doesn’t perform well – we’ve seen this first hand that content that comes from the business itself always gets more engagement.
Reason #2: You don’t know what they’re doing
If you don’t know social media, you’re not going to know if the person/company you’ve hired to do it is actually doing what they say they’re supposed to be doing.
Reason #3: You’re wasting money and not seeing results
Typically an account manager has multiple clients that they work with, so you may not always be the priority. It also comes down to tracking the right metrics to see if you’re getting results from your social media efforts.
However, we understand that outsourcing is an appealing option for many retailers out there, so our tip to you is to find a company to work with locally. That way they’re able to come into your store and really get a feel for your business and brand in person in order to create content that’s relevant to you.
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.