• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Mar 26 2018

The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous

This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. The reasons range from not having the time, not having an interest in it and simply not understanding how to do it.

Watch the full episode:

Our answer to this is always “no” because we believe it’s a dangerous way for businesses (primarily the business owner) to be thinking. Below we share with you 3 specific reasons why we believe it’s not the right move for retailers.

Reason #1: Content doesn’t match your brand and your voice

When you work with a 3rd party company there’s often a disconnect between it sounding like you and sounding like somebody else, and often times the content that is shared is generic. Generic content doesn’t perform well – we’ve seen this first hand that content that comes from the business itself always gets more engagement.

Reason #2: You don’t know what they’re doing

If you don’t know social media, you’re not going to know if the person/company you’ve hired to do it is actually doing what they say they’re supposed to be doing.

Reason #3: You’re wasting money and not seeing results

Typically an account manager has multiple clients that they work with, so you may not always be the priority. It also comes down to tracking the right metrics to see if you’re getting results from your social media efforts.

However,  we understand that outsourcing is an appealing option for many retailers out there, so our tip to you is to find a company to work with locally. That way they’re able to come into your store and really get a feel for your business and brand in person in order to create content that’s relevant to you.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

Comments

comments

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: content creation, content tips, create engaging content, social edge co, Social Media, social media for retailers, social media marketing, social media tips, The Modern Marketing Show

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT