We’ll make this quick: If you’re not using Instagram Ads correctly, you’re wasting time and money. Especially because Instagram is putting more emphasis on ads than ever.
In August, Instagram showed 50 million ad impressions. In September, that number went to 100 million ad impressions. And in December? That number was 670 million.
What does this increase mean for your business? It means that it’s more important than ever to stand out on Instagram! The increase in brand exposure is great for business overall, but it creates a lot of noise that you’ll need to break through with:
- Memorable images
- Click-worthy captions
- A smart plan
Business Insider broke down how much businesses will spend for 1,000 impressions on Instagram, with retail coming in around $10: