Here at Crystal Media, our experts have audited thousands of retailers’ social media accounts. As a result, we’ve found some common mistakes that businesses make on their business accounts. From missing information to extra tabs to the wrong content, there are a few general notes that are applicable to all small businesses on Facebook. It’s time to double-check that your account has it right!
To make it ultra easy for you to set up your page for success, today we’re sharing our expert tips for optimizing your Facebook business page.
First and foremost, start with optimizing your profile picture. Be sure your profile photo includes your store logo with enough “white space” around it that you can see the entire logo and words without the circle crop cutting off any parts. The logo should match your website and your other social media channels, so if a viewer goes from site to site, they know they’re still viewing the same business’s channels.
Include a caption with a description of your store, where you’re located, and how people can shop with you (such as in-store and online). Your profile photo is something you can set and forget!
Our Insider member Cupcake Quilts has a perfectly matching FB profile picture that shows consistent branding with their Instagram page and their website. Check it out.
Your cover photo on Facebook should include a summary of what’s currently going on in your store. Include either a storefront picture, an up-to-date photo of a display or a team photo with text (within the photo) to share any information a viewer might be looking for (such as your hours, sale info, or store address).
Ideally, update your cover photo monthly, but if that’s a little unrealistic for you, update it at least quarterly. In the caption of the cover photo, include information about how people can shop with you, and a summary of what’s currently going on in your store!
We always recommend our retailers post a quality mix of photos, Stories, albums, Reels, videos, and Live videos on Facebook. Posting daily on Facebook can help you build a returning audience. Always include lots of people and personality in your posts to remind your viewership that you’re a small business, and there are people behind the scenes working hard to run the store!
Don’t forget to include 3-5 hashtags at the bottom of your posts that are extremely relevant to the content you’re sharing, the products in the photo, your business category, or the location of your store.
Check out our blog, “Use The 80/20 Rule To Grow And Maintain An Online Community In 2022”, to learn more about the content retailers should focus on to create a strong social media community.
Consistently edit your tabs to only include the tabs you’re actually using. This makes for a better user experience where a viewer can easily navigate your page and find what they’re looking for without heading into any unused tabs.
The main tabs retailers utilize are:
- Reviews: Be sure to check in and reply to every review you receive.
- Community: This is where you’ll see posts you’ve been mentioned or tagged in. Be sure to repurpose this content as UGC (user generated content) on your page with permission. Also reply to every post you’ve been tagged in.
- Events: All current and past events you’ve created on Facebook will be listed here.
- Groups: If you manage a group (which we recommend!) or if you’re a part of a group on Facebook, they’ll show up here. You can remove this tab if you’re not a part of any groups.
- Offers: Consider using the Offers tab to invite a viewer to become an email subscriber or shopper, and provide an offer when they share their information. You may even turn a viewer into a customer by including a percentage off in this area.
To add or remove tabs on your Facebook page, click on “More” and then “Edit tabs”. From there, you can toggle on/off the tabs you want to be visible on your profile.
Be sure to fill in each prompt that’s applicable to your business, including your category of business, your location, up-to-date business hours, and all contact info. All of your contact information and anything the viewer might be looking for should be extremely easy to access.
The “More info” section allows you to go into detail about your business.
In the “About” section, consider sharing a brief history of how your business came to be and include the store owners’ names. Also include details about your community and the type of store you are. The “About” section is the “who, where and why” behind your business.
Under “Additional Information”, go into deeper detail about the “what”. Include the names of the brands you carry to help add some helpful SEO to your business page. This way, when people are locally searching for those brands, your page has a better chance of popping up. You can also include a quick blurb on how they can shop with you.
What I Want You To Take Away From This Blog:
- Optimize your Facebook page to create a good user experience.
- Post consistent and quality content.
- Fill out every tab and prompt applicable to your store.
- FIll your posts and About sections with relevant keywords to your business category.
Okay, over to you…
Is your page optimized? We want to know! Which tips for a Facebook business page are you going to implement first? Let us know in the comments below!
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