In the past few months our Insider members have been discussing Google Business Profile, and how to optimize it for a retailer. One Insider said
“I feel like Google Biz is increasingly important but I don’t really know what to do with it and it’s never top of mind.”
This is the sentiment we often hear when retailers speak about GBP (Google Business Profile). You know it’s important, but you’re not sure what to do with it, and there are several other demanding algorithms that require consistent attention and nurturing.
We understand that Google Business Profile might not be the sexiest of channels on which to promote your business, but it sure is easy, and can yield big results for retailers! GBP is great for driving foot traffic to your physical store and your website. Not everyone has Facebook, uses Instagram, is on TikTok… but everyone uses Google! I can personally attest to using Google to find restaurants, vacations, products, specific brands and directions more than I use any other platform!
Today, we want to break down a few ways to get you started successfully on Google Business Profile—so you show up in more search results on Google!
This Insider recently asked:
If you’re an Insider member, you have Google Business Profile video training access in Pinpoint, located on your Insider Dashboard! We also want to share some tips to gain you more traction right away.
First and foremost, complete and/or correct all of your information—including business location, links, phone number, and hours (including holiday hours). Be sure to go down the list and fill out each prompt you’re able to. The more information the better!
Next, utilize Google Business Profile features, like photos, posts, and reviews to help optimize your page and get more people to visit you either online or in person.
Regularly add photos of your storefront, products, customers, events, and team to your GBP.
Use this feature to regularly create posts about your store. Ideas: Welcome new team members, share new arrivals, share about past events, link to new workshops and events. In an update, you can add links, images, events, and general store updates and news.
Add in FAQs to share popular answers that are often asked about in the store. You might choose to include questions about who you are, what you sell, how to shop, where you’re located, and how shipping works with your business.
Ask for Reviews:
Copy and paste the link from this feature to share on social media channels asking for reviews, or create a QR code to share on in-store signage, prompting more Google Business Profile reviews.
Google Business Profile is just one of MANY ways to show up in listings online. Did you know that 89% of customers use online searches when making buying decisions? However, nearly 50% of unmanaged business listings are inaccurate or contain missing information!
I want to give a shout out to our Done-For-You service Get Listed service, which properly gets you listed on 60+ sites! This leads to more views, reviews and searches, and ultimately more sales!
What I Want You To Take Away From This Blog:
- Using Google Business Profile can help drive traffic to your website, and brick and mortar location
- Correct and list all your business information on GBP
- Regularly post updates and images on Google Business Profile
- Ask for reviews through GBP
Okay, over to you…
Which of these Google Business Profile tips are you going to try first? Let us know in the comments below!