• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Jul 28 2014

Three Time Saving Social Media Tips

Last week I had the pleasure of speaking to independent jewelers, teaching them how to use social media to market. Here’s a quick video testimonial of one of my attendees and newest Social Edge members – click to watch.

And here’s my plane ride to the event from Albany to Boston – it was in a 9 Passenger Cessna and I was a little scared but it turned out to be a beautiful ride. I sat right behind the pilot! Click to watch.

This Week’s Focus: Saving Time.

I know that one of our most valuable resources is our time, and as a retailer who’s wearing several hats, it can be hard for you to find the time to put into social media marketing.

Using social media to increase your online exposure, build relationships and drive web and/or foot traffic is a must-do to compete and succeed in today’s digital world. To help you save some time while still being present online, here are three time saving tips.

1. Create a Content Repository. Have you ever sat in front of your computer wondering, ‘what the heck should I post today???” Sitting there trying to think of something creative can waste time, and when we feel the pressure to post, we often publish something that isn’t very engaging.

Instead, block 1-2 hours on your calendar each month, open an Excel Spreadsheet or something similar. Then step into the shoes of your customer and start writing posts that would relate to them.

80% of your posts will be engagement posts so ask questions, give tips, talk about quirky holidays, share funny or inspiring photos and share OPC (other people’s content like quotes, graphics, blog articles, local news, etc.). The remaining 20% of your posts will be about what’s going on in store that coming month.

Find content, write content and ask staff if they have anything to add like a good questions they were asked this past week or their product recommendations. Then store everything in your spreadsheet, which I call a Content Repository.

Note: if you need to create custom graphics for posts your publishing like product collages or images with quotes that are branded to your store, you might need another 1-2 hours/month. Use a tool like Canva.com or PicMonkey.com to save you time, or outsource your graphic design needs on Fiverr.com, 99designs.com or to someone local.

2. Schedule ahead of time. Once your repository is filled out, take another 30-45 minutes and schedule posts for the next month to the networks you use like Facebook, Twitter or Google+. At the current moment, you cannot schedule to Instagram and you must use a 3rd party site like ViralTag or ViralWoot to schedule on Pinterest.

Note: if a tragedy happens or you’re posting real-time status updates and photos, check to see what’s already been scheduled because you may need to reschedule a post so it doesn’t publish during a bad time or publish soon after posting something in real-time.

3. Download Mobile Apps. Most likely you’re not sitting in front of your computer all day long. You’re probably on the floor working with customers, training staff, stocking shelves, merchandising, talking to reps, cleaning the store, etc.

To quickly respond to questions or comments posted on your social media outlets, download the mobile applications for each social media site you use like Facebook (download the Facebook Page Manger for your store page), Twitter or Hootsuite, Google My Business for Google+, Pinterest and Instagram. Turn on push notifications for these apps so your phone notifies you when someone posted on your profile and/or pages.

In addition to responding quickly and easily, use the applications to upload real-time content like new product arrival pictures or videos, staff photos and pictures of happy customers.

For more time saving tips, tools and strategies consider joining Social Edge. Join by July 31st to receive $250 off an annual membership. Learn more by clicking here. 

If you found this tip helpful please share it with a retailer friend.

Comments

comments

Written by Crystal · Categorized: Social Media Tools · Tagged: retail marketing, save time online, social media tips

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT