Local SEO is essential to local businesses to stay relevant. One of the best and proven SEO practices is to keep your listings accurate and up to date. Today, we are giving you 3 things that improve your local search ranking:
1. Optimize your “Google My Business” page.
Did you know that 46% of all searches on Google are seeking local information while 97% of users searched online to find a local business? This shows how important having a Google My Business profile is so make sure that you not only claim your business listing in Google but optimize it too. Optimizing it includes, fully filling out each section, including keywords and consumer-known brands, adding pictures on a regular basis, using the Posts feature, and keeping the information up-to-date.
2. Check if your NAP is consistent online.
NAP stands for Name, Address, and Phone Number. These are the information that your customers and search engines look for. This is why it is important to make sure that this information about your business is always as accurate and consistent as much as possible. Surprisingly, we’ve seen a lot of businesses don’t use a consistent business name.
3. New Products and Services.
Whenever you are carrying a new brand or offering a new service, it is ideal that you add these to your listing. Posting about it across all of your listings including your social media accounts helps in promoting these products and services by getting more visibility online. If you carry popular consumer-known brands you want to show up when people are searching for them near you.
In summary, you need to maintain all your listings accurate and updated to improve your local search ranking and be more visible locally. This task is time-consuming though. That’s why our Get Listed service is perfect for business owners like you. We’ll take care of optimizing your listings so that you can focus on your business operation. If you’d like to learn more and see how your business listings look, click here to run a free scan.
So, are you ready to stand out in searches?