Your holiday marketing plans are (hopefully) already in full swing. With all the hard work you’re putting into planning, creating, and executing all your content, are you making the most of it? The easiest way to get the word out, and achieve social media success, is our favorite Facebook and Instagram ad objective for the holidays: the Most Recent ad.
On average, only 2-8% of your Fans see your organic content. Most Recent ads are an easy way to take the content you’ve already posted and get it out to larger, and newer, audiences. Once you set up your campaign and audiences, you simply swap out the creative every day with your most recent post (hence the name). Your content should already reflect your holiday goals (Sale? In-store Open House? Gift Guide?), so no extra effort needed!
Here are our go-to audiences for Most Recent ads:
- Facebook Fans & Fans Lookalike
- Instagram Engagement & Instagram Engagement Lookalike
- Video Views and Video View Lookalike
We fully embrace the “work smarter, not harder” ethos and you can do that for the holidays by giving your social media content a little more oomph.
Already an MR advocate and looking for other ads to pull together for the holidays? Check out our blog about ads that you can pull together last minute.
Already a Crystal Media Insider? Check out our tutorial on how to set up a Most Recent ad from our Ads Masterclass.
What I Want You To Take Away From This Blog:
- You’re already doing all the work, so make it work harder for you!
- A simple Most Recent ad will pull in your already posted content and get it in front of new eyeballs.
- You can spend as little as $1/day for huge social media success.
Okay, over to you…
Let us know how you plan to use MR ads. From Small Business Saturday to post-holiday sales, we want to see your successes!
Interested in taking the stress out of Q4? Let the experts manage your ads using Facebook and Instagram Ads Management.