In case you’ve missed it (which is highly doubtful if you’ve been even minimally active on your Facebook and Instagram), Meta has really been cranking out some updates recently. On the ads side, the rollout of ODAX has been moving full-steam ahead.🚂 On the Pages side, the introduction of the New Pages Experience (NPE), while initially slow, seems to have sped up over the past few weeks. NPE is a move from Meta that has been a way to focus on a few key changes:
- New layout: The new layout is designed to be cleaner, more intuitive, and easier for people to see your biz’s most important info.
- Separating personal and public: It’s now easier to switch between interacting as your business Page and your personal profile. This also includes a separate, dedicated News Feed that is specifically for your business.
- Updated Page Management: New features allow you to more clearly manage and assign access to your Page, including breaking down access by more specific tasks.
A few other changes:
- Page Likes may go away and you’ll only have Followers. Meta originally got rid of Fans in an effort to simplify how people connect with Pages, but has now said some Pages will retain them so Meta can test how people want to interact with Pages.
- Publishing tools, such as scheduled posts, are now available in Meta Business Suite or Creator Studio.
- Updated safety and security features are available.
- Updated Insights section: It’s pared down from the original so we recommend hopping over to Meta Business Suite Insights, which is more comprehensive (and now more easily accessible from the Professional Dashboard section of your Page menu).
Note: You still might not have access to NPE yet, or even all the features listed above, but just be patient. You can see the full rundown from Meta here.
What I Want You To Take Away From This Blog:
- Like most changes in social media, New Pages Experience may take some time to get used to. However, the underlying reasons for the updates are meant to make using FB and IG for business more streamlined.
- You might get moved over all at once, or start seeing some smaller changes. Just be patient.
- Make sure anyone on your team who is tasked with working on your business’ pages are up-to-date.
Okay, over to you…
Has your page moved to NPE yet? Let us know what you love (or maybe don’t) so far!
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