• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Jun 04 2018

The 3 Best Questions to Ask Before Working With an Influencer: The Modern Marketing Show, Episode 18

Influence Marketing is such a hot topic right now. Big, global brands to local brick-and-mortar business are all trying to take advantage of the power Influencers have in the purchasing behaviors of today’s consumers. Just how powerful are they? 71% of consumers are more likely to make a purchase based on a social media reference. Plus, consumers are more likely to trust the opinion of an influencer than a brand or company itself. So if done right, Influencer Marketing can have a huge impact on your businesses bottom line.

Watch the full episode:

If you’re not familiar with the term Influencer, these are individuals who have a following in a particular niche, which they actively engage with. The size of their following and the impact this individual has depends on the size of the niche, and his/her knowledge, position or relationship with his/her audience. 

It’s important to not just look at Influencers as marketing tools but relationship building assets – after all, Influencer Marketing is a form of Relationship Marketing. You’ll want to spend some time getting to know this individual to make sure you’re working with an influencer who fits in with your brand values. The last thing you need is for something negative to happen and it rubs your current customers the wrong way and it ruins your reputation. 

Once you do some research on potential Influencers you’d want to form a partnership with. We recommend you think about these three things before working with an online or local influencer:

  1. Alignment – is their audience your potential customer? Do they align with your brand/store image?
  2. Compensation – how are you going to pay them? Do they want to be paid money or be given free product?
  3. Exclusivity – are they going to work exclusively with you and not other stores like you in your area?

Another thing to note is you want the Influencers you work with to bring you quality leads/ customers. They don’t need to have 100,000+ followers to have a strong social media presence, sometimes the ones with few follower counts known as Micro Influencers can bring you better quality sales.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: social edge, social edge co, social media marketing, The Modern Marketing Show

Reader Interactions

Comments

  1. Elissa says

    June 7, 2018 at 3:38 pm

    Our store works with a local influencer and it has been great! She not only post pictures in our clothes but we are able to post the pictures of her on our social media. This way she is getting traction from our following as well. In exchange we offer 40% off all of her purchases. We are currently talking to a few other local influencers to build on this momentum.

    Reply
    • Erika Castorena says

      June 7, 2018 at 7:17 pm

      Thank for sharing, Elissa! This is a great example and other retailers can benefit from your experience.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Mark Schaefer

Mark Schaefer

Keynote Speaker

The Most Human Company Wins

With a very high-energy and entertaining style but a gravitas that earns attention, Mark uses real-world data and memorable stories to express a new marketing mindset about the consumer.

In this session, you will learn:

  • How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
  • Why two-thirds of your marketing is occurring without you
  • Why this “third consumer rebellion” is redefining the business landscape
  • Practical ideas on what you can start to do today to adapt to the new consumer culture

Learn more about Mark at https://businessesgrow.com/