Be patient and consistent! It takes time to build and consistency will help speed it up a bit to build a loyal online network. Always remember: when it comes to social media, email marketing, blogging, and marketing in general: consistency is key!
tip of the week
Labor Day is this coming Monday so if you’re going to be open (which you should be!) here’s a few tips to leverage this holiday. Post on your Facebook page, send a tweet, send an email, post on G+, etc., that you’ll be open and what your hours will be. Have something special going on […]
Using Pinterest to market your store? If you’re a local brick-and-mortar store it’s important to connect with the locals online, because they are your target audience (they are the ones that can come in and shop!) One way to do this on Pinterest is to create locally focused boards. Ex: ‘Fav Chicago Restaurants’ ‘Carlsbad Businesses […]
One easy fix to your social media posts and in-store signage can help increase your following online, and that is to just tell people why they should follow you. Is it to receive special deals? Be the first to know about new product arrivals? To receive invitations to in-store events? Receive exclusive offers only available on […]
Go to Facebook.com/ads, scroll to the second portion which is Demographics and enter your city/zip and the age range of your target audience. On the right hand side Facebook will tell you how many people are in your area that fall within those demographics. This will give you an idea of many people you can […]