YAY! Your post went viral! We’re proud of you, and we hope you’re soaking up all the extra love and attention you deserve as a small business owner working diligently to grow and nurture an audience through social media! We have had clients that have had posts go viral, with thousands of views, hundreds of […]
TikTok
2024 Social Media Predictions for Independent Retailers: Embracing Video, AI, and Personal Connections
Harnessing the Power of Video in Retail As we step into 2024, the digital landscape continues to evolve, offering new opportunities for independent retailers. A key trend that shows no sign of slowing down is the rise of short-form videos, particularly on platforms like TikTok and Instagram Reels. These platforms are not just a trend […]
Insider Tips to Rock Social Media with Steph Bechard of Crystal Media
How lucky are you!? As a retailer, you get to do social media and connect with your customers. Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframing of your mind. Social media is not something you HAVE to do; it’s something you GET to do. […]
Structuring and Planning for Social Media: Find Your Face
Instagram, TikTok, Facebook… wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts. Who that face is, is up to you. It can be just the owner, the team, a combo of […]
Ensuring High-Quality Uploads on Instagram & TikTok
Ever noticed a video in your camera roll that looks better than the post once it’s been published to TikTok and Instagram? Social media apps usually compress the quality of a video, so it takes up less space on their platform. This, however, lessens the quality of your post. Luckily, there’s a hidden feature that […]
The Latest Updates in Social Media Marketing
I remember when I used to work on the marketing team of a retail store and look forward to the 1-2 updates on social media per month. Wondering if it was going to be a new content type, a new feature, or maybe a new page layout. Well, long gone are those days as social […]
7 TikTok and Reels Best Practices
You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]