Social to Sale Workshop - Crystal Media

There’s nothing like an in-person event, we just finished our Social to Sale Workshop with a dozen retailers and it was awesome. 😊 Magic truly happens when you fill a room full of people eager to learn and share. We had an amazing mix of retailers, some were current clients, some were new to us, have had success, or are struggling to leverage social media. But, when I asked the team to list one thing they learned about retailers this was the common thread:

They were ALL eager to learn, adapt, and take action. This is what we refer to as the Social Selling Mindset. You either have it or you don’t, but the people that do see the most success.

If you’ve been struggling with your social media marketing or any aspect of your business, take a pulse and ask yourself this question:

Am I willing to learn something new and adapt?

If the answer is yes, you’re halfway there. Yes, you still have to take action but being willing to learn is the first step. If the retailers that were with us this week weren’t willing to learn and adapt they would have missed out on so many opportunities. Every business is unique, and while best practices are a great place to start, really adapting what’s worked well for others or things you’ve tried in the past that have failed is where you can gain traction.

If the answer is no, you’re not willing (or ready) to learn or adapt – I encourage you to watch this video and get inspired.

If you want to go fast, go alone. If you want to go far, go together.

We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them as well.

Watch the full episode:

The 3 Takeaways:

Time blocking to pull together a plan for content and building – we did 6 months!
- Our retailers loved this exercise because it forced them to sit down and actually plan their content strategy. If you’re like most retailers you’re just posting on the fly without thinking about how your post can support your overall goals. Now, these retailers not only have their post ideas but also their building strategies mapped out so they can implement on their own or share with their Social Media Manager and staff.
Audiences and Ads Creation
1. This is a topic that we had tons of questions on because of how technical running Facebook Ads can be. But, we were able to walk them through setting up a Custom Audience, detail targeting and setting up an ad from start to finish, step-by-step which allowed them to see how simple and basic these things actually are.
Instagram Stories
- Much to our surprise, none of the retailers in this group had posted an Instagram Story before. We blocked some time to demonstrate how they work, and our retailers were able to see results almost instantly. One even came back the next day so ecstatic that almost 40 people had viewed her story and she only has a few hundred followers all together!

If you’re sitting there wishing you were at this event, you’re in luck! Join our workshop waitlist and be the first to receive information on any upcoming workshops.