You may have heard that major changes are coming to Shops on Facebook and Instagram. Currently, retailers have the option to allow customers visiting their FB/IG Shop to checkout through Facebook and Instagram, or for them to have to visit the retailer’s website to complete the purchase. In 2024, Meta will be making checkout through […]
Social Selling
Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith
When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, changed her mindset, and is doing it afraid, and she has seen the results. Michelle felt nervous, vulnerable, and afraid to show up on a livestream for […]
Structuring and Planning for Social Media: Find Your Face
Instagram, TikTok, Facebook… wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts. Who that face is, is up to you. It can be just the owner, the team, a combo of […]