I’m SO excited because today I’m hosting the very first Social Media Day in Grand Rapids, MI- the day before the Retail Success Summit!! If you’re not attending this special day, I’m sad you’re not here. But I didn’t want to leave you out. So check out this quick video I created just for you […]
social media training
6 Steps to a Profitable Social Media Strategy
Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.
Social Edge Live, Episode 21: 3 Plays to Score This Fall
As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]
Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?
Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]
Crystal Media Live Episode 17: Socializing Social Media, Not Selling: Posts to Share Other Than Sales Posts
We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience […]
Crystal Media Live Episode 16: Does Facebook Work?
Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]
Crystal Media Live Episode 15: Facebook Groups – an advantage and disadvantage
You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally. One advantage […]
Crystal Media Live Episode 14: How Often Should You Post on Social Media?
If you ever find yourself questioning if how often you’re posting to your social media sites is enough, don’t worry! You’re not alone. One of the most common questions asked by retailers, if not the number one question is: “How many times a week should we post to social media?” With a specific focus on […]
Crystal Media Live Episode 13: Social Media Interview Recap
This past weekend I attended the summer gift and home show at AmericasMart in Atlanta. While at the show, I was interviewed by AmericasMart and on this week’s episode of Crystal Media Live I’ll be sharing a few on my answers from the questions below. You work with hundred of retailers. What’s the most common […]
Crystal Media Live Episode 12: 4 Tips for Better Facebook Marketing
Are you taking advantage of all the Facebook features that are available to you? Chances are, you’re not. That is why this week’s episode of Crystal Media Live focuses on 4 quick and easy ways you can better use Facebook to market your business online. These four tips focus on making sure you’re using the […]