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social media training

Social Media Day is Here!

Jul 08 2019

Social Media Day is Here

I’m SO excited because today I’m hosting the very first Social Media Day in Grand Rapids, MI- the day before the Retail Success Summit!! If you’re not attending this special day, I’m sad you’re not here. But I didn’t want to leave you out. So check out this quick video I created just for you […]

Written by Crystal · Categorized: Social Media Best Practices · Tagged: crystal vilkaitis, social media day, social media speaker, social media training, social media workshop

6 Steps to a Profitable Social Media Strategy

Jul 11 2018

Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.

Written by Crystal · Categorized: Social Media Marketing · Tagged: americasmart atlanta, crystal vilkaitis, retail social media training, retailer marketing, social edge, social media for retailers, social media strategy, social media tips, social media training

Social Edge Live, Episode 21: 3 Plays to Score This Fall

Sep 25 2017

As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: retail marketing, social edge, social edge live, social media for retailers, social media marketing, social media marketing tips, social media training, social media training for retailers

Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?

Aug 29 2017

Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, retail social media, social edge live, social media for retailers, social media tips, social media training

Crystal Media Live Episode 17: Socializing Social Media, Not Selling: Posts to Share Other Than Sales Posts

Aug 21 2017

We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, retail social media, social edge live, social media for retailers, social media tips, social media training, what to post on social media

Crystal Media Live Episode 16: Does Facebook Work?

Aug 14 2017

Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, does facebook work, facebook marketing for retailers, how retailers can use facebook, retail social media, social edge live, social media for retailers, social media tips, social media training

Crystal Media Live Episode 15: Facebook Groups – an advantage and disadvantage

Jul 31 2017

You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally. One advantage […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, facebook groups for retailers, facebook marketing for retailers, how retailers can use facebook, retail social media, social edge live, social media for retailers, social media tips, social media training

Crystal Media Live Episode 14: How Often Should You Post on Social Media?

Jul 24 2017

If you ever find yourself questioning if how often you’re posting to your social media sites is enough, don’t worry! You’re not alone. One of the most common questions asked by retailers, if not the number one question is: “How many times a week should we post to social media?” With a specific focus on […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, facebook marketing for retailers, facebook tips, retail social media, social edge live, social media training

Crystal Media Live Episode 13: Social Media Interview Recap

Jul 18 2017

This past weekend I attended the summer gift and home show at AmericasMart in Atlanta. While at the show, I was interviewed by AmericasMart and on this week’s episode of Crystal Media Live I’ll be sharing a few on my answers from the questions below. You work with hundred of retailers. What’s the most common […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: americasmart atlanta, crystal vilkaitis, retail social media, social edge live, social media for retailers, social media tips, social media training

Crystal Media Live Episode 12: 4 Tips for Better Facebook Marketing

Jul 11 2017

Are you taking advantage of all the Facebook features that are available to you? Chances are, you’re not. That is why this week’s episode of Crystal Media Live focuses on 4 quick and easy ways you can better use Facebook to market your business online. These four tips focus on making sure you’re using the […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: crystal vilkaitis, facebook marketing for retailers, facebook marketing tips, how retailers can use facebook, retail social media, social edge live, social media for retailers, social media tips, social media training

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