As the days grow closer to the busiest shopping weekend of the year, it seems like the majority of the content out there is promotional. Then you see an ad or a post from a business or brand you follow that’s sole purpose is to capture your heart and attention. For many, content like this […]
social media tips
Social Edge Live, Episode 27: Stand Out This Small Business Saturday
According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]
Social Edge Live, Episode 26: Tie Your Social Media and Email Marketing Together
A common question that gets asked by retailers is “Where should I be showing up online?” and the answer is to be where your customers are. For many, the focus is on social media. And yes, showing up on the big social media platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat is crucial to your […]
Social Edge Live, Episode 25: Spooky, Fun Halloween Video Ideas
It’s the end of October, but your mind is already weeks deep into November and December. With holiday planning on the brain, there’s one holiday that’s easy to forget about – Halloween. Yes, it’s not a favorite of many, but you can’t deny there’s a special magic in the air around this time of year. […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?
Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]
Crystal Media Live Episode 17: Socializing Social Media, Not Selling: Posts to Share Other Than Sales Posts
We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience […]
Crystal Media Live Episode 16: Does Facebook Work?
Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]