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social media tips

Mar 26 2018

The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous

This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: content creation, content tips, create engaging content, social edge co, Social Media, social media for retailers, social media marketing, social media tips, The Modern Marketing Show

Mar 19 2018

The Modern Marketing Show, Episode 10: One Super Easy Way to Build a Loyal Social Media Following

As you know having a strong social media presence can have a HUGE impact on your business, so much so it can help your business’s bottom line. What’s even more important is the quality of the people who follow you across all your social channels – it’s not just about the numbers anymore. Many of […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: email marketing, grow a loyal following, social edge, social media following, social media for retailers, social media marketing, social media tips, The Modern Marketing Show

Mar 05 2018

Top 3 Updates from Social Media Marketing World

The Social Edge team and I attended the world’s largest social media marketing conference last week in San Diego, called the Social Media Marketing World. We learned from people at Disney, Facebook, Dell, Buffer and many others, and below you’ll find my top takeaways. We also shared a few live updates on our Facebook page […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: instagram advertising, social media tips, social media trends

Feb 26 2018

The Modern Marketing Show, Episode 8: Do it for the ‘Gram: 1 Major Way to Get More Engagement on Instagram!

Instagram’s popularity is on the rise – more and more businesses are joining the platform to connect with their audiences online, especially if they’re wanting to reach a younger demographic. The biggest concern I hear from businesses is that their engagement has significantly dropped on the platform in recent months, and that’s due to changes […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: increase engagement on social media, instagram features, instagram marketing, quality content, retail, Social Media, social media marketing, social media tips, The Modern Marketing Show

Feb 05 2018

The Modern Marketing Show, Episode 5: Top Social Media Frustrations for Small Business Owners

You’re busy enough as a small business owner without having to worry about keeping up with your social media – and it can often be put on the back burner and in turn forgotten about by other tasks on your already long to-do list. We’ve worked with 1000’s of retailers and small business owners over the […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: small business, small business marketing, social edge, social media marketing, social media strategy, social media tips, social to sale, The Modern Marketing Show

Jan 22 2018

The Modern Marketing Show, Episode 3: How to Get Out of the Social Media Black Hole

Let’s face it – you need social media today more than ever to have a successful small business. Customers want to be able to connect with you online, and this is the best way to do it. But, there’s a lot of information out there and so much to learn! It’s so easy for anyone […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: small business marketing, social edge live, social media foundation, social media marketing, social media strategy, social media tips, The Modern Marketing Show

Jan 15 2018

The Modern Marketing Show, Episode 2: 3 Ways To Take Back A Couple Hours In Your Week

With modern marketing tools like social media, email, video marketing and more it’s hard to manage it all and stay on top of your to-do list. If you’ve ever felt like there’s just not enough time in your day – keep reading! We want to share with you 3 things you can implement right now […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: facebook changes, small business marketing, social edge live, social media marketing, social media strategy, social media tips, staying organized, The Modern Marketing Show

Dec 18 2017

Social Edge Live, Episode 33: 2017 Recap

What a year 2017 has been for social media. Although we didn’t see any new platforms emerge there were quite a few changes and updates to the sites we know and love. Let’s recap some of the most notable changes below: Snapchat introduced the SnapMap and context cards Facebook integrated stories across its entire platform […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: small business marketing, social edge live, social media marketing, social media tips, social media trends, social to sale

Dec 11 2017

Social Edge Live, Episode 32: Facebook Ads Made Easy Plus Tips For Success

It’s not a secret that Facebook Ads can be one of the best tools small businesses can use to grow their businesses online. When done the right way they can even increase sales and engagement online and offline. But they’re time-consuming, technical, and can we hard to learn/understand which is why Social Edge can help […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: Facebook ad tips, facebook ads, facebook marketing, Holiday Marketing, holiday marketing tips, social edge, social edge live, social media for small business, social media marketing, social media tips

Dec 04 2017

Social Edge Live, Episode 31: Holiday Gift Guides for Everyone in Your Life

The countdown to Christmas is on and it’ll be here before you know it. The hustle and bustle of malls and shopping centers is a common sight to see this time of year. People are out looking for the perfect gift for those important people in their life – which can be completely overwhelming! Most […]

Written by Erika Castorena · Categorized: The Modern Marketing Show · Tagged: holiday content ideas, holiday gift guides, holiday marketing tips, social edge, social edge live, social media content ideas, social media for small business, social media marketing, social media tips

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