This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]
social media tips
The Modern Marketing Show, Episode 10: One Super Easy Way to Build a Loyal Social Media Following
As you know having a strong social media presence can have a HUGE impact on your business, so much so it can help your business’s bottom line. What’s even more important is the quality of the people who follow you across all your social channels – it’s not just about the numbers anymore. Many of […]
Top 3 Updates from Social Media Marketing World
The Social Edge team and I attended the world’s largest social media marketing conference last week in San Diego, called the Social Media Marketing World. We learned from people at Disney, Facebook, Dell, Buffer and many others, and below you’ll find my top takeaways. We also shared a few live updates on our Facebook page […]
The Modern Marketing Show, Episode 8: Do it for the ‘Gram: 1 Major Way to Get More Engagement on Instagram!
Instagram’s popularity is on the rise – more and more businesses are joining the platform to connect with their audiences online, especially if they’re wanting to reach a younger demographic. The biggest concern I hear from businesses is that their engagement has significantly dropped on the platform in recent months, and that’s due to changes […]
The Modern Marketing Show, Episode 5: Top Social Media Frustrations for Small Business Owners
You’re busy enough as a small business owner without having to worry about keeping up with your social media – and it can often be put on the back burner and in turn forgotten about by other tasks on your already long to-do list. We’ve worked with 1000’s of retailers and small business owners over the […]
The Modern Marketing Show, Episode 3: How to Get Out of the Social Media Black Hole
Let’s face it – you need social media today more than ever to have a successful small business. Customers want to be able to connect with you online, and this is the best way to do it. But, there’s a lot of information out there and so much to learn! It’s so easy for anyone […]
The Modern Marketing Show, Episode 2: 3 Ways To Take Back A Couple Hours In Your Week
With modern marketing tools like social media, email, video marketing and more it’s hard to manage it all and stay on top of your to-do list. If you’ve ever felt like there’s just not enough time in your day – keep reading! We want to share with you 3 things you can implement right now […]
Social Edge Live, Episode 33: 2017 Recap
What a year 2017 has been for social media. Although we didn’t see any new platforms emerge there were quite a few changes and updates to the sites we know and love. Let’s recap some of the most notable changes below: Snapchat introduced the SnapMap and context cards Facebook integrated stories across its entire platform […]
Social Edge Live, Episode 32: Facebook Ads Made Easy Plus Tips For Success
It’s not a secret that Facebook Ads can be one of the best tools small businesses can use to grow their businesses online. When done the right way they can even increase sales and engagement online and offline. But they’re time-consuming, technical, and can we hard to learn/understand which is why Social Edge can help […]
Social Edge Live, Episode 31: Holiday Gift Guides for Everyone in Your Life
The countdown to Christmas is on and it’ll be here before you know it. The hustle and bustle of malls and shopping centers is a common sight to see this time of year. People are out looking for the perfect gift for those important people in their life – which can be completely overwhelming! Most […]