We just wrapped up a busy summer show and conference season at the beginning of this month. While at these shows, we get asked a lot of the same questions about social, so we felt like sharing with you the top 3 social media questions we get asked (and our answers!) while on the road […]
social media tips
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59
I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]
3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57
Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]
6 Steps to a Profitable Social Media Strategy
Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.
3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20
We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]
How to Boost Your Sales in June (September & December): The Modern Marketing Show, Episode 17
Do you have a lot of excess inventory that you need to get rid of? Are you close to reaching your sales goal for the month but need something to get more customers through the door? Well, I have just the thing you need to help drive traffic through your doors and to help meet your sales […]
The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social
There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
The Modern Marketing Show, Episode 13: 3 Foolproof Ways to Check Social Off Your To-Do List
It’s scientifically proven that when you write something down you’re more likely to remember it later. That’s why checklists and to-do lists are important to helping you run your business smoothly. They help you prioritize tasks to ensure you’re getting things done, and this should include your social media. Plus, if you’re anything like the […]
The Modern Marketing Show, Episode 12: The 4 BS (before Social Edge) Reasons You’re Not Using Video
My team and I work with retailers in all industries and are always pushing them to use video. While many have taken us up on the challenge, many retailers push back giving us a list of reasons why they don’t want to use video, and I’m calling BS (before Social Edge) on the top four […]