While at the Retail Success Summit, an attendee came up to the Social Edge table and asked us a question. It wasn’t related to social media or marketing strategy, but it was about the functionality of the Instagram App itself. Now, to us, this was a pretty basic question. Then it dawned on us that we […]
social media tip
Tell people WHY they should follow you! If you have an in-store sign with a Facebook or Pinterest logo, or maybe a QR Code for people to scan and follow you online, be sure to tell them the benefits of following you like being the first to know about new products, event invitations or sales.
Don’t forget to show love to other businesses online. If your employees visit the same coffee shop each morning to get their day started on the right foot, show them some love with a tag or mention and hope they do the same!
Make a mistake on social media? It’s ok to admit that you made a mistake! Many huge companies have made blunders on social media, from disgruntled employees posting to someone accidentally tweeting from the wrong account. Apologize to your followers and try not to let it happen again. Keep in mind that you’re human, and […]
Be patient and consistent! It takes time to build and consistency will help speed it up a bit to build a loyal online network. Always remember: when it comes to social media, email marketing, blogging, and marketing in general: consistency is key!
There is no shortcut to building a strong following on social media. That is why it is so important to check in often to see if your customers have interacted with you and create strong relationships. If customers are calling out to you, don’t leave your end of the line dead.
One easy fix to your social media posts and in-store signage can help increase your following online, and that is to just tell people why they should follow you. Is it to receive special deals? Be the first to know about new product arrivals? To receive invitations to in-store events? Receive exclusive offers only available on […]
80/20 Rule – Remember that 80% of your social media posts need to be resourceful and add value. Things like tips, questions, expertise, advice, local info, trends, etc. 20% is promotional like sales, new products, events, offers, etc. Look at your posts over the past couple of weeks – are you abiding by the 80/20 […]