I have a lot of retailers tell me they connect their Facebook page to automatically update their Twitter profile whenever they post something on Facebook. I suggest this only if you are logging into Twitter (or through HootSuite) every day and still participating in the real-time conversation, and responding to anyone who might have mentioned […]
social media tip of the week
Labor Day is this coming Monday so if you’re going to be open (which you should be!) here’s a few tips to leverage this holiday. Post on your Facebook page, send a tweet, send an email, post on G+, etc., that you’ll be open and what your hours will be. Have something special going on […]
Optimized Pinning: Add keyword rich descriptions to every Pin and Board. This will not only help you get found within the search results, but your boards may also get recommended to users who are pinning content that features keywords that your boards feature. Ex: user is pinning lots of images of the color orange. If you […]
Collect Information: Social media is all about generating leads so you can continue to market to your audience not only on social media sites like Facebook and Pinterest, but also through email, text marketing or through a loyalty program. Make sure you’re collecting info like email addresses from your Facebook page. If you use an email service […]
Facebook Cover Image – Facebook recently removed their policy of cover images only allowed to have 20% text or less. Now, your photos can display as much text as you’d like, however try to keep it more visual. People like to look versus read, especially on Facebook.