social media strategy - Crystal Media

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Effective Organic Social Media Strategies 👍🏻

There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. đź“Š And, there are times (like during COVID-19) when you want additional options.  I’m going to share with you some free or low-cost strategies that’ll help increase your organic social media presence 🤳.

Shine a light on others. 🔦

Put a spotlight on clients, feature your employees, or give credit to other businesses/organizations. People appreciate being recognized and thanked. And, remember people buy from people. The more often you shine a light on your employees the better your customers will get to know them. 

Do good in your community. 👍🏻

Donate money to an organization. Ask a school or hospital to nominate a deserving student, teacher, or nurse/doctor and give the winner a prize from your store. Your fans love to see what you’re doing to help others in your local area! You’ve probably been doing this for years, donating to the local little league or boys and girls club now is the time to talk about it! 

Leverage a local complimentary business. 🏪

Partner with a business complementary to yours and co-host an event or social media campaign. Not only will you be able to share any expenses, but you’ll also get extra organic exposure from your partner business posting about it on their socials too! 

Host virtual events. đź’»

Not only is this a great tool during COVID-19, but this can also help limit the cost of in-person events in the future too. Hosting the event virtually will cut back on the costs of refreshments or entertainment you might have at an in-person event. Use what’s already popular in your town. Host a virtual fashion show or a game of bingo! Be sure to post about the event leading up to it so more people can tune in.

The key to effective organic strategies is posting content that people want to see, so make sure it’s relevant and have fun with it! 🥳

Comment below which organic strategies have worked for you!

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One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79

One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That goal being to build an engaged online community. I’ll walk you through the steps we take to reverse engineer a goal and come up with a strategy to make it happen.

Watch full episode:

Having a connection with your online audience is a powerful thing. Not only can it help increase your overall reach and engagement, but it can build strong relationships with lifelong customers. This then can directly impact your sales, as well as your profitability. We’re starting to see a shift with how social media users are wanting to engage in online conversations. That is why Facebook Groups have started to grow in popularity. They allow businesses to build an engaged online community while keeping the conversation more personal.

Do you currently manage a Facebook Group for your business? Share with us in the comments how you use your group and how it’s working for you.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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Social to Sale Announcement: The Modern Marketing Show, Episode 62

This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase sales using social. The course hand-holds you through a super simple process to grow your business and sales through a profitable social media strategy. Increasing sales in less time is a dream come true!

Watch our announcement video below:

Not sure if Social to Sale is right for your business? Read about Lara’s journey going through the process – it can work for you too!

We’re giving away Lesson 1 of the six lesson system for free! Try it before you buy, click here to access (you’ll just need to share with us your First Name and email address).

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60

The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a second longer.

Watch the full episode:

The length of the video doesn’t matter, as long as the quality of the content is valuable. If you need five, ten or even twenty minutes to share the information with your audience then that’s fine! You want it to be as valuable to the viewer as possible.

Video is just one part of your social strategy. Do you need help setting up a social media strategy or can improve the one you already have? Let us help you with that!

We’re opening enrollment to our Social to Sale training course next month – it only happens twice a year! Join the waitlist here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.