Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]
social media strategy
Effective Organic Social Media Strategies 👍🏻
There’s a lot of clutter on social media. We often talk about how you’ve got to push through the clutter by advertising to get your posts in front of your customers. While the rule “pay to play” is often true and a great strategy, it’s most effective when your organic content is strong too. đź“Š […]
One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79
One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That […]
Social to Sale Announcement: The Modern Marketing Show, Episode 62
This is one our of favorite days of the year because doors to Social to Sale are officially open! We only open enrollment twice a year, so now’s the time to enroll in our signature training course while you can. Social to Sale is simple social media training that helps retailers save time and increase […]
How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60
The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59
I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance […]
6 Steps to a Profitable Social Media Strategy
Check out my seminar straight from the AmericasMart Live stage. She discusses the 6 Steps to a Profitable Social Media Strategy.
See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21
Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]
3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20
We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]
The Modern Marketing Show, Episode 5: Top Social Media Frustrations for Small Business Owners
You’re busy enough as a small business owner without having to worry about keeping up with your social media – and it can often be put on the back burner and in turn forgotten about by other tasks on your already long to-do list. We’ve worked with 1000’s of retailers and small business owners over the […]