Small Business Saturday is fast approaching, will you be getting involved this year? As a small business, you absolutely should. Local businesses are what make each and every community unique and vibrant across all cities in America.

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According to AMEX, in 2017 an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday – generating roughly $12 billion in reported spend.

Imagine the impact a Small Business Saturday event can have on your own community. When people shop locally the money flows back into your local economy, unlike big-box retailers where money flows right back to the business.

American Express does a great job at making it easy for you to get materials for the big day. Check out their Shop Small Studio!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.