According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]
social media marketing
Social Edge Live, Episode 26: Tie Your Social Media and Email Marketing Together
A common question that gets asked by retailers is “Where should I be showing up online?” and the answer is to be where your customers are. For many, the focus is on social media. And yes, showing up on the big social media platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat is crucial to your […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Social Edge Live, Episode 21: 3 Plays to Score This Fall
As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]
Social Edge Live, Episode 20: Transform Your Social Media
Over the last few weeks on Social Edge Live (formerly Crystal Media Live), we’ve been talking about ways you can start seeing success using social media. From learning how to set up your social media strategy to coming up with the right mix of social content that relates to your perfect customer, you hopefully were […]
Addressing Tragedy on Your Business’s Social Media Pages (With Examples)
Social Media amplifies everything. Debates are bigger, celebrity gossip is more widespread, and when tragedy strikes, such as this week in Orlando, it becomes a topic of public discussion. As a human being, you may be compelled to express your sadness, anger, or support on social media. But as a business owner, it can be […]
“3 Steps to Help You Get Set Up for Social Media Success” – Webinar Replay
Thanks for being here! This is your replay page where you can view our latest webinar, “3 Steps to Help You Get Set Up for Social Media Success” — we covered how to make simple yet incredibly effective efforts at staying on top of your social media game for your business. This page is also […]
Why Your Store’s Online Listings Are Losing You Money – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, Why Your Store’s Listings Are Losing You Money. At points the webinar was a little choppy, so make sure to watch the crystal clear version below! Remember -if you’re a Social Edge member, you have endless access to this webinar. Your Listings Are Your First Impression […]