Short answer, no. TikTok is definitely not just for kids. Here’s the age breakdown: The largest age group is 10-19, however almost 70% of users are over the age of 20. That’s buying power! 🤯 But here’s the deal: Your business should market on social media platforms that your audience spends time on. Are your […]
social media marketing tips for retailers
3 Easy Ways to Increase Your Customer Engagement
If you’re like most retailers, chances are that one of your favorite things about being a business owner is your customers. Helping them find just the right item. Sharing with them new items you know they’ll love. Appreciating their interest in your store and experience. Building relationships in your community. Sound about right? Thankfully, as […]
Social Edge Live, Episode 19: The 2 Biggest Pain Points When it Comes to Using Social
We recently surveyed a group of our Social Edge VIP members and asked them to share with us what their biggest challenges or pain points (other than time and money) are when it comes to social media marketing. The answers varied from creating quality content to not being able to keep up, but the two […]
3 Things to Know About Instagram Ads
There are ads on Facebook. There are ads on Twitter. Ads have come a long way from newspapers and the sides of busses. It was only a matter of time before ads started popping up on Instagram! While Instagram Ads have been in the works for months, they were tested in a limited sample of […]