It’s the end of October, but your mind is already weeks deep into November and December. With holiday planning on the brain, there’s one holiday that’s easy to forget about – Halloween. Yes, it’s not a favorite of many, but you can’t deny there’s a special magic in the air around this time of year. […]
social media for retailers
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Social Edge Live, Episode 21: 3 Plays to Score This Fall
As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]
Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?
Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]
Crystal Media Live Episode 17: Socializing Social Media, Not Selling: Posts to Share Other Than Sales Posts
We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience […]
Crystal Media Live Episode 16: Does Facebook Work?
Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]
Crystal Media Live Episode 15: Facebook Groups – an advantage and disadvantage
You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally. One advantage […]
Crystal Media Live Episode 13: Social Media Interview Recap
This past weekend I attended the summer gift and home show at AmericasMart in Atlanta. While at the show, I was interviewed by AmericasMart and on this week’s episode of Crystal Media Live I’ll be sharing a few on my answers from the questions below. You work with hundred of retailers. What’s the most common […]
Crystal Media Live Episode 12: 4 Tips for Better Facebook Marketing
Are you taking advantage of all the Facebook features that are available to you? Chances are, you’re not. That is why this week’s episode of Crystal Media Live focuses on 4 quick and easy ways you can better use Facebook to market your business online. These four tips focus on making sure you’re using the […]