This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. When you make customers feel as though you’ve gone out of your way to meet their needs, they will go out of their way to shop with you. During this (pre-recorded) episode […]
social edge live
Crystal Media Live Episode 5: Establishing Your Unique Selling Points
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Of all of the challenges that have popped up in the past few decades, few have given local retailers as many issues as online competitors. Buying online allows customers to get products […]
Crystal Media Live Episode 4: 3 Tips to Successfully Manage Your Social Media
Last week, we went over who should manage your social media (Hint: It’s not the owner). But for many retailers, hiring a social media manager just isn’t an option at the moment. It may be because of budget issues, their social media not being where it needs to be or staffing problems. Don’t worry, retailers […]
Crystal Media Live, Episode 3: Why Store Owners Shouldn’t Manage Their Social Media
You’re the store owner, buyer, manager, janitor, accountant… that’s a lot of hats to wear on one head! As a retail store owner, you shouldn’t have to add the task of managing your social media to your long to-do list. The latest episode of Crystal Media Live goes over WHY you shouldn’t be managing, who SHOULD […]
Crystal Media Live, Episode 2: Worried About Being On Camera?
Are you someone who’s dreamed of being on the big screen, or someone more likely to enjoy a job behind the camera? No matter what type of personality you have, video can do GREAT things for your business. This week’s episode of Crystal Media Live covers how to conquer your fears and get in front […]
Crystal Media Live Episode 1: Which Social Media Platforms You Should Market Your Store On
Don’t you love the feeling of starting something new and exciting? Our office has been BUZZING with the launch of Crystal Media Live, a weekly Facebook Live show where we dive into your most asked-about topics and give you actionable tips to boost your social media results. Our first episode aired Monday, April 17th at […]