Does Facebook work for your store marketing? Does it help you grow your business? The truth is social media can be hard to track results. Retailers often find themselves wondering, is social media actually doing anything for my business?” But tracking traditional forms of advertising, like radio, print and tv ads can be difficult too. […]
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Crystal Media Live Episode 15: Facebook Groups – an advantage and disadvantage
You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally. One advantage […]
Crystal Media Live Episode 14: How Often Should You Post on Social Media?
If you ever find yourself questioning if how often you’re posting to your social media sites is enough, don’t worry! You’re not alone. One of the most common questions asked by retailers, if not the number one question is: “How many times a week should we post to social media?” With a specific focus on […]
Crystal Media Live Episode 13: Social Media Interview Recap
This past weekend I attended the summer gift and home show at AmericasMart in Atlanta. While at the show, I was interviewed by AmericasMart and on this week’s episode of Crystal Media Live I’ll be sharing a few on my answers from the questions below. You work with hundred of retailers. What’s the most common […]
Crystal Media Live Episode 12: 4 Tips for Better Facebook Marketing
Are you taking advantage of all the Facebook features that are available to you? Chances are, you’re not. That is why this week’s episode of Crystal Media Live focuses on 4 quick and easy ways you can better use Facebook to market your business online. These four tips focus on making sure you’re using the […]
Crystal Media Live Episode 11: Creating and Marketing an Online Store
This episode is the final part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. One way you can compete with online retailers is to join them online. This allows you to then provide your customers with a digital experience that lets them shop from the […]
Crystal Media Live Episode 10: Selling on Social Media
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. How are you selling on social media? We often find retailers are posting to their social media accounts as stuff comes up, for instance when they get a new shipment of items […]
Crystal Media Live, Episode 9: Community Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Hosting or participating in local community events is a great way to drive foot traffic into your store. If you’ve been hosting your own events, we encourage you to take it a […]
Crystal Media Live Episode 8: Signature Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Most independent retailers we’ve talked to have seen great success from hosting in-store events. Yes, they require more work and more time but putting in that little bit of extra effort can […]
Crystal Media Live Episode 7: Create a Digital Experience
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. We’re sure that you’ve ALWAYS got customer experience at the front of your mind. That’s why you hire qualified employees, encourage them to be friendly and helpful and work to give your […]