A common question that gets asked by retailers is “Where should I be showing up online?” and the answer is to be where your customers are. For many, the focus is on social media. And yes, showing up on the big social media platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat is crucial to your […]
social edge live
Social Edge Live, Episode 25: Spooky, Fun Halloween Video Ideas
It’s the end of October, but your mind is already weeks deep into November and December. With holiday planning on the brain, there’s one holiday that’s easy to forget about – Halloween. Yes, it’s not a favorite of many, but you can’t deny there’s a special magic in the air around this time of year. […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Social Edge Live, Episode 21: 3 Plays to Score This Fall
As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]
Social Edge Live, Episode 20: Transform Your Social Media
Over the last few weeks on Social Edge Live (formerly Crystal Media Live), we’ve been talking about ways you can start seeing success using social media. From learning how to set up your social media strategy to coming up with the right mix of social content that relates to your perfect customer, you hopefully were […]
Social Edge Live, Episode 19: The 2 Biggest Pain Points When it Comes to Using Social
We recently surveyed a group of our Social Edge VIP members and asked them to share with us what their biggest challenges or pain points (other than time and money) are when it comes to social media marketing. The answers varied from creating quality content to not being able to keep up, but the two […]
Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?
Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways: You’ll be able to create content that appeals to your perfect customer. You’ll know what type of ads to run on Facebook and Instagram. You’ll have […]
Crystal Media Live Episode 17: Socializing Social Media, Not Selling: Posts to Share Other Than Sales Posts
We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience […]