social edge co - Crystal Media

August 20, 2018 By Crystal Leave a Comment

How Long Should Your Videos Be on Social?: The Modern Marketing Show, Episode 60

The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a second longer.

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The length of the video doesn’t matter, as long as the quality of the content is valuable. If you need five, ten or even twenty minutes to share the information with your audience then that’s fine! You want it to be as valuable to the viewer as possible.

Video is just one part of your social strategy. Do you need help setting up a social media strategy or can improve the one you already have? Let us help you with that!

We’re opening enrollment to our Social to Sale training course next month – it only happens twice a year! Join the waitlist here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

July 9, 2018 By Crystal Leave a Comment

Super Simple Instagram Tip to Help Save Time: The Modern Marketing Show, Episode 55

While at the Retail Success Summit, an attendee came up to the Social Edge table and asked us a question. It wasn’t related to social media or marketing strategy, but it was about the functionality of the Instagram App itself. Now, to us, this was a pretty basic question. Then it dawned on us that we suffer from the Curse of Knowledge, so something so obvious to us may not be as obvious to someone else. That’s why we want to share with you this super simple time-saving trick for Instagram.

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The question was, “Is there a way to switch between my personal Instagram and my Business profile without logging in and out each time?”

And, the answer to this question is yes!

In order to do this, you’ll want to add multiple accounts to your app. To add an account, you’ll:

Go to your profile and tap the gear or settings icon in the top right corner
Scroll down and tap Add Account (it’s near the bottom of the menu)
Enter the username and password of the account you’d like to add

Then to switch between account you’ve added, follow these steps:

Go to your profile
Tap your profile at the bottom of the screen
Tap the account you’d like to switch to

Or…

Go to your profile
Tap your username at the top
Tap the account you’d like to switch to
Note: This is another place you’ll be able to add other accounts you manage

Now you won’t ever waste time logging in and out of your accounts again!

On a separate note…have you started using IGTV for your business yet? This new Instagram feature allows you to upload pre-recorded videos up to 60 minutes in length to an IGTV channel.

Watch our first IGTV episode here to see what it’s all about!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

June 25, 2018 By Crystal Leave a Comment

See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21

Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one of her S.M.A.R.T business goals.

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Her Problem

Heather had a few dates available on the calendar for weddings her business needed to fill for the Fall wedding season.

Her Solution

Run a Post Engagement Ad on a $ 50-lifetime budget to a targeted audience of brides who got engaged in the past 12 months and located within 20 miles of her store. See the ad image and copy used below:

Her Results

The ad had been running for less than a week and had garnered 69 post engagements and Bloomtastic Florist received 5 leads in a single day (avg=1 lead a day). Her average cost for a wedding is $2,000, so with one wedding booked from a $50 ad, that’s a profit of $1,500 (and she booked 2 of those 5 brides!). See results below:

Running the right Facebook Ads can have a significant impact on your overall business. This is a great example of how targeting the right audience can get you in front of the right people which can lead to increased profit and help you meet your business goals, which ultimately helps keep your business operating at it’s highest potential.

The key takeaway is to make sure you’re setting S.M.A.R.T goals in order to reverse engineer your strategy to come up with the ideal plan to reach those goals.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

June 18, 2018 By Crystal Leave a Comment

3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20

We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them as well.

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The 3 Takeaways:

Time blocking to pull together a plan for content and building – we did 6 months!
- Our retailers loved this exercise because it forced them to sit down and actually plan their content strategy. If you’re like most retailers you’re just posting on the fly without thinking about how your post can support your overall goals. Now, these retailers not only have their post ideas but also their building strategies mapped out so they can implement on their own or share with their Social Media Manager and staff.
Audiences and Ads Creation
1. This is a topic that we had tons of questions on because of how technical running Facebook Ads can be. But, we were able to walk them through setting up a Custom Audience, detail targeting and setting up an ad from start to finish, step-by-step which allowed them to see how simple and basic these things actually are.
Instagram Stories
- Much to our surprise, none of the retailers in this group had posted an Instagram Story before. We blocked some time to demonstrate how they work, and our retailers were able to see results almost instantly. One even came back the next day so ecstatic that almost 40 people had viewed her story and she only has a few hundred followers all together!

If you’re sitting there wishing you were at this event, you’re in luck! Join our workshop waitlist and be the first to receive information on any upcoming workshops.

June 11, 2018 By Crystal Leave a Comment

Two (Fun) Tips to Increase Your Email Engagement: The Modern Marketing Show, Episode 19

Are you currently using email to market your business? We want to know because email is still one of the most effective ways to market your business, and if you don’t already have an email list I highly suggest you start one now.

Although email open rates have been on the decline since it was first launched – this has to do with the number of businesses fighting for our attention in our email inboxes – it’s one of the best ways you can engage with your customers and deliver them the information they want to hear. If your open rates are between 18-22% you’re doing a great job at catching your audience’s attention.

Watch the full episode:

Now for the people who are opening your emails, you want them to act! You want them to click over and watch your video or to head to your website and shop. That’s why you should implement these 2 easy tips into your emails to help increase your overall email engagement once they’ve opened an email.

Tip #1: Use Gifs that relate to your brand or the products you sell.

Gifs are images that have movement and you can embed these into the body of your email. By adding movement, this allows you to catch the readers attention, maybe make them laugh, or raise curiosity to what you have to say. These are easy to find online or you can get creative and make your own! You can do so at GIPHY.com.

Tip #2: Add a thumbnail icon when linking to a video.

In order to do this, you’ll need to screenshot a thumbnail image from the video you want to share. Then using Canva you can upload the screenshot to create a graphic with a play button. You’ll want to hyperlink the image in your email, so when people click on it they’re taken right to your video. This should improve your click-through rate significantly.

Remember, you should always send yourself a test before sending to your audience. This is to ensure everything looks good and your links are going to the right place.

Now it’s your turn to give it a try! These are super simple tips that can help increase your overall email engagement and get people clicking on your content. Feel free comment below and share your results with us!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.