The question we get asked most when it comes to using video on social is “How long do my videos need be?” Now, I wish we had a definite answer for you, but we don’t. Our answer to this questions is always: Your video should be as long as it needs to be an not a […]
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Super Simple Instagram Tip to Help Save Time: The Modern Marketing Show, Episode 55
While at the Retail Success Summit, an attendee came up to the Social Edge table and asked us a question. It wasn’t related to social media or marketing strategy, but it was about the functionality of the Instagram App itself. Now, to us, this was a pretty basic question. Then it dawned on us that we […]
See What An Insider Did to Get 5x as Many Leads in One Day: The Modern Marketing Show, Episode 21
Here at Social Edge, we strive to help independent retailers see success through social media by implementing tried and true strategies. In this case study and success story sent in from a Social Edge Insider, Heather Waits, Owner of Bloomtastic Florist in Columbus, OH, you’ll learn how she used a Facebook Ad to reach one […]
3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20
We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them […]
Two (Fun) Tips to Increase Your Email Engagement: The Modern Marketing Show, Episode 19
Are you currently using email to market your business? We want to know because email is still one of the most effective ways to market your business, and if you don’t already have an email list I highly suggest you start one now. Although email open rates have been on the decline since it was first […]
The 3 Best Questions to Ask Before Working With an Influencer: The Modern Marketing Show, Episode 18
Influence Marketing is such a hot topic right now. Big, global brands to local brick-and-mortar business are all trying to take advantage of the power Influencers have in the purchasing behaviors of today’s consumers. Just how powerful are they? 71% of consumers are more likely to make a purchase based on a social media reference. Plus, […]
The Modern Marketing Show, Episode 14: Get Your Events Seen with the Facebook Local App
If you’re using Facebook to market your business and to share any upcoming events your store is hosting or participating in – you need to be using the Facebook Local App. Facebook wanted a way to compete with companies like Yelp and Foursquare, so they rebranded the Events app into the Facebook Local App. The […]
The Modern Marketing Show, Episode 13: 3 Foolproof Ways to Check Social Off Your To-Do List
It’s scientifically proven that when you write something down you’re more likely to remember it later. That’s why checklists and to-do lists are important to helping you run your business smoothly. They help you prioritize tasks to ensure you’re getting things done, and this should include your social media. Plus, if you’re anything like the […]
The Modern Marketing Show, Episode 12: The 4 BS (before Social Edge) Reasons You’re Not Using Video
My team and I work with retailers in all industries and are always pushing them to use video. While many have taken us up on the challenge, many retailers push back giving us a list of reasons why they don’t want to use video, and I’m calling BS (before Social Edge) on the top four […]
The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous
This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]