Launched less than 10 years ago, Small Business Saturday is now a full-blown movement. It encourages people to shop locally, gives a boost to holiday sales, and connects your community. As you and your business prepare for the big day, make sure social media is an integral part of your strategy. I want to pass […]
small business saturday
Preparing for Small Business Saturday Made Easy: The Modern Marketing Show, Episode 71
Small Business Saturday is fast approaching, will you be getting involved this year? As a small business, you absolutely should. Local businesses are what make each and every community unique and vibrant across all cities in America. Watch the full episode: According to AMEX, in 2017 an estimated 108 million consumers reported shopping or dining […]
Social Edge Live, Episode 27: Stand Out This Small Business Saturday
According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]
Some Final Tips for Small Biz Saturday!
Small Business Saturday is just a few days away, and we’re sure you’re excited to pack your store with customers and holiday cheer. You’ve been prepping for weeks, merchandising and marketing so that this can be your most profitable quarter ever. But we figured there was still time to squeeze in a few more tips […]
Webinar Replay: 5 Ways to Have a BIG Small Business Saturday – RDI Diamonds
Thank you to those who attended the live webinar on 5 Ways to Have a BIG Small Business Saturday! There was a fantastic group with some very thoughtful questions. I am always so grateful to work with retailers who understand the opportunity that social media offers to engage with your customers, create foot traffic and ultimately, create sales! Many of […]
Small Business Saturday Reminders for Social Edge Members
It’s almost that time of year again! Here are a few reminders to help ensure you’re promoting Small Business Saturday before, after and during this wonderful local holiday. If you have any questions please don’t hesitate to ask by leaving a comment or emailing crystal @ www.crystalmediaco.com (dot co, not dot com). There’s still time […]
Using Social Media to Make The Most Out of Small Business Saturday
Six Tips for Retailers to Make the Most of Small Business Saturday
One of my favorite holidays, which I’m sure is yours too, is Small Business Saturday (SBS). If you’re not familiar with SBS, it’s an American shopping holiday held on the Saturday after Thanksgiving. It started in November 2010 and is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce […]