Launched less than 10 years ago, Small Business Saturday is now a full-blown movement. It encourages people to shop locally, gives a boost to holiday sales, and connects your community. As you and your business prepare for the big day, make sure social media is an integral part of your strategy. I want to pass along one easy tip to take your SBS social to the next level: Facebook LIVE!
Going live increases Reach and Engagement, and produces great content that lives on after it is live. It’s an easy way to connect directly with your Followers and share what is happening in your business and at your store. We know it can be intimidating to go Live, but we promise it’s worth it. All you need is your phone (and decent lighting!). Here are some good times to hit that little red button:
👉 The Night Before: Walk through the store showing new products, products part of a special SBS promo or sale, or Event activities (food? drinks? giveaways?).
👉 During: Broadcast throughout the day highlighting must-have products, engaged customers, or fun Event happenings.
👉 After: Hop on Live to say thanks to everyone who attended and what SBS means to you and your business.
Just as you connect with your physical community on SBS, take the opportunity to extend that connection to your social following as well.
**Pro Tip: You can pre-schedule some of the “Lives” (such as the Before video), using Facebook Premiere. After you upload your video and add pertinent info, choose Premiere instead of Publish Now!