Launched less than 10 years ago, Small Business Saturday is now a full-blown movement. It encourages people to shop locally, gives a boost to holiday sales, and connects your community. As you and your business prepare for the big day, make sure social media is an integral part of your strategy. I want to pass […]
small business saturday tips
Preparing for Small Business Saturday Made Easy: The Modern Marketing Show, Episode 71
Small Business Saturday is fast approaching, will you be getting involved this year? As a small business, you absolutely should. Local businesses are what make each and every community unique and vibrant across all cities in America. Watch the full episode: According to AMEX, in 2017 an estimated 108 million consumers reported shopping or dining […]
Social Edge Live, Episode 27: Stand Out This Small Business Saturday
According to American Express, more than one-third of U.S. shoppers have begun their holiday purchases by Halloween. (Wow, now those people are definitely ahead of the game!) But what about the other two-thirds of shoppers? Our guess…they’re most likely waiting to see what kind of deals they can score during the busiest shopping weekend of the […]
Six Tips for Retailers to Make the Most of Small Business Saturday
One of my favorite holidays, which I’m sure is yours too, is Small Business Saturday (SBS). If you’re not familiar with SBS, it’s an American shopping holiday held on the Saturday after Thanksgiving. It started in November 2010 and is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce […]