retail social media - Crystal Media

September 28, 2020 By Madeline Goode 2 Comments

How to Scale Your Store using Social Media and Advertising

Growth: It’s what everyone is working towards. We want to see sales and revenue skyrocket! 📈But that kind of growth doesn’t happen in the blink of an eye. Like Crystal always says, the overnight success was 7 years in the making! You’ve got to build your business from the ground up, but with hard work, dedication, and will-power, you’ll be the next “overnight success” in no time. 😉

You might be wondering, “How? Where do I start?” The answer is to get in front of your customers and show up where they are. Where are they? SOCIAL MEDIA.

Your customers are on social media every single day. So BE THERE. Post a good mix of relevant content to Facebook and Instagram (or others like YouTube or Snapchat if it makes sense for your business), at least 4-5 times a week. Relevant content can include product and sale info, educational/”how to” content, FAQs, new product arrivals, humor, employees and customers, and more! Post content that will be of value to your customers and post consistently enough that you’re showing up and staying top of mind. 📱

***PRO TIP: If you really want to stay in front of your customers and at the top of their minds, post to your Facebook and Instagram Stories daily! Stories disappear after 24 hours, but they show up at the very top of the newsfeed when someone opens the FB or IG app, so it’s a great place for limited-time content and to ensure you’re showing up in front of your customers every single day! (Especially with the holidays coming up, hint hint!)

Once you’ve nailed a strong social media strategy, take the next step by advertising on social. Promote your FB and IG posts via the Most Recent Engagement campaign in Ads Manager to ensure your posts are pushing through the clutter. Then, you can create a Reach campaign to help increase in-store foot traffic, a Traffic campaign to drive people to your website, or a Page Likes campaign to increase your Facebook likes/social media following. The best part of all of this is that you don’t need a big-box budget to do these things. Posting to social media is free and you can advertise on social for as low as $1/day! 🤑

Start small and work your way up. Our clients see the most success when they commit to a solid social media strategy and back it up with advertising! Consistency and commitment are key. Commit and you’ll start to see more and more growth! And remember to be patient- the overnight successes are 7 years in the making!

Share in the comments which strategies have helped you grow your business!

August 13, 2018 By Crystal Leave a Comment

How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59

I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance of having a strategy when it comes to what you’re sharing on social.

Watch full episode:

Do you need help setting up a social media strategy or can improve the one you already have? Let us help you with that!

We’re opening enrollment to our Social to Sale training course next month – it only happens twice a year! Join the waitlist here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

November 20, 2017 By Erika Castorena Leave a Comment

Social Edge Live, Episode 29: Your Ultimate Holiday Survival Guide

As you’re gearing up for the holiday season, and the busiest shopping weekend of the year, there’s so much to think about! To help ease your stress we came up with the Ultimate Holiday Survival Guide so you can get through Thanksgiving weekend without a hitch plus the rest of the 2017 holiday season.

Check out our 5 tips below:

Schedule Ahead

You still have time to get everything planned out and on the calendar. This goes for both email blasts and social media posts. You can schedule your Facebook posts directly through your business page under Publishing Tools. We recommend scheduling your Instagram posts using the Later app or Hootsuite. Reminder – both of these tools send you a notification when it’s time to post so make sure you have your mobile device handy. Give yourself the piece of mind knowing your posts and emails are ready and set to go.

Delegate

It’s easy to have things get overlooked when things get busy especially when it comes to social media. Assign tasks to members of your staff to ensure your social media is covered. If you’re not going to make the time to go live, take pictures, post to your social platforms, or respond to comments and questions online pass it off to others who will. Have a line out the door or at the register? Snap a picture. Have a few items left in-stock of a certain product? Announce it on social. This all makes for great content, great customer service and can generate buzz for your store.

Lead Generation

Always be prepared to collect customer information, like email addresses and phone numbers, while they’re in your store now. It’s the best time to collect information from them, and you’re doing a disservice to them and your business if you don’t. People who shop with you want to know what’s going on in-store, so make it a priority to ask every customer for their information. If your staff is reluctant to ask, remind them of why it’s important to get this information. We suggested making it mandatory for the associate working the register. Set yourself up for success and use these new leads to make a strong 2018 marketing plan.

Fuel Up

You’re going to want to load up on caffeine and snacks to keep the energy going! Don’t forget to take breaks, drink water, and eat throughout the day to avoid getting hangry. You don’t want to involuntarily snap at your team and create an uncomfortable environment. Energy is contagious, so if you want your team to have high energy make sure you’re able to maintain yours.

Don’t forget to smile 🙂

We’ve all heard about the science behind a smile. Studies have shown that if you smile it can help improve your mood naturally. So if you find yourself overwhelmed and in a stressful situation, take a moment to breathe, put a smile on and go back out there and rock it!

Now it’s time to put our Ultimate Holiday Survival Guide to the test. This might be the busiest time of your for you and the people around you, but enjoy it and make this a holiday season to never forget – you got this!

You can catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

September 8, 2017 By Erika Castorena Leave a Comment

Crystal Media Now Doing Business As Social Edge

For Immediate Release

CARLSBAD, Calif., September 12, 2017 — Retail social media education company, Crystal Media., is now doing business as Social Edge™.

The goal of the name change is to tie the company name to its most utilized product, a membership group for retail small business owners looking to educate themselves on how to promote and grow their business through social media. The former “Social Edge” membership group is now “Social Edge VIP,” with the Social Edge™ name encompassing the full selection of company offerings, including video training courses, Facebook and Instagram Ads Management and done-for-you social media posts.

“Our main goal is to give these independent retailers an edge over the big-box competition using social media,” said Social Edge™ Founder and CEO, Crystal Vilkaitis. “The name ‘Social Edge’ fits our rapidly expanding offering better than the name the company was founded with.”

Crystal Media will still be used as an umbrella company for future offerings.

The name change was concurrent with a branding update from the company, which revamped its website, www.crystalmediaco.com, to better explain the company’s products and services and improve customer experience. The company’s social media handles have also been updated to fit the new brand. Find them on Facebook, Instagram, Pinterest, and Twitter as @socialedgeco.

For more information on Social Edge™, visit www.crystalmediaco.com.

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Social Edge™ teaches social media to independent retailers, helping them save time, gain confidence and increase local exposure, foot traffic and sales. The Social Edge Agency™ offers Facebook and Instagram Ads Management and Done-for-you Content like social media posts and graphics. Learn more at http://www.crystalmediaco.com.