retail social media - Crystal Media

August 13, 2018 By Crystal Leave a Comment

How Often Should You Post on Social Media? The Modern Marketing Show, Episode 59

I’m sure you’ve wondered at one point or another if you’re sharing too much or too little on social media especially if you’re not seeing the amount of engagement you were hoping for. Which is why we want to provide some clarity on how often you should be posting to social media and explain the importance of having a strategy when it comes to what you’re sharing on social.

Watch full episode:

Do you need help setting up a social media strategy or can improve the one you already have? Let us help you with that!

We’re opening enrollment to our Social to Sale training course next month – it only happens twice a year! Join the waitlist here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

November 20, 2017 By Erika Castorena Leave a Comment

Social Edge Live, Episode 29: Your Ultimate Holiday Survival Guide

As you’re gearing up for the holiday season, and the busiest shopping weekend of the year, there’s so much to think about! To help ease your stress we came up with the Ultimate Holiday Survival Guide so you can get through Thanksgiving weekend without a hitch plus the rest of the 2017 holiday season.

Check out our 5 tips below:

Schedule Ahead

You still have time to get everything planned out and on the calendar. This goes for both email blasts and social media posts. You can schedule your Facebook posts directly through your business page under Publishing Tools. We recommend scheduling your Instagram posts using the Later app or Hootsuite. Reminder – both of these tools send you a notification when it’s time to post so make sure you have your mobile device handy. Give yourself the piece of mind knowing your posts and emails are ready and set to go.

Delegate

It’s easy to have things get overlooked when things get busy especially when it comes to social media. Assign tasks to members of your staff to ensure your social media is covered. If you’re not going to make the time to go live, take pictures, post to your social platforms, or respond to comments and questions online pass it off to others who will. Have a line out the door or at the register? Snap a picture. Have a few items left in-stock of a certain product? Announce it on social. This all makes for great content, great customer service and can generate buzz for your store.

Lead Generation

Always be prepared to collect customer information, like email addresses and phone numbers, while they’re in your store now. It’s the best time to collect information from them, and you’re doing a disservice to them and your business if you don’t. People who shop with you want to know what’s going on in-store, so make it a priority to ask every customer for their information. If your staff is reluctant to ask, remind them of why it’s important to get this information. We suggested making it mandatory for the associate working the register. Set yourself up for success and use these new leads to make a strong 2018 marketing plan.

Fuel Up

You’re going to want to load up on caffeine and snacks to keep the energy going! Don’t forget to take breaks, drink water, and eat throughout the day to avoid getting hangry. You don’t want to involuntarily snap at your team and create an uncomfortable environment. Energy is contagious, so if you want your team to have high energy make sure you’re able to maintain yours.

Don’t forget to smile 🙂

We’ve all heard about the science behind a smile. Studies have shown that if you smile it can help improve your mood naturally. So if you find yourself overwhelmed and in a stressful situation, take a moment to breathe, put a smile on and go back out there and rock it!

Now it’s time to put our Ultimate Holiday Survival Guide to the test. This might be the busiest time of your for you and the people around you, but enjoy it and make this a holiday season to never forget – you got this!

You can catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

September 8, 2017 By Erika Castorena Leave a Comment

Crystal Media Now Doing Business As Social Edge

For Immediate Release

CARLSBAD, Calif., September 12, 2017 — Retail social media education company, Crystal Media., is now doing business as Social Edge™.

The goal of the name change is to tie the company name to its most utilized product, a membership group for retail small business owners looking to educate themselves on how to promote and grow their business through social media. The former “Social Edge” membership group is now “Social Edge VIP,” with the Social Edge™ name encompassing the full selection of company offerings, including video training courses, Facebook and Instagram Ads Management and done-for-you social media posts.

“Our main goal is to give these independent retailers an edge over the big-box competition using social media,” said Social Edge™ Founder and CEO, Crystal Vilkaitis. “The name ‘Social Edge’ fits our rapidly expanding offering better than the name the company was founded with.”

Crystal Media will still be used as an umbrella company for future offerings.

The name change was concurrent with a branding update from the company, which revamped its website, www.crystalmediaco.com, to better explain the company’s products and services and improve customer experience. The company’s social media handles have also been updated to fit the new brand. Find them on Facebook, Instagram, Pinterest, and Twitter as @socialedgeco.

For more information on Social Edge™, visit www.crystalmediaco.com.

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Social Edge™ teaches social media to independent retailers, helping them save time, gain confidence and increase local exposure, foot traffic and sales. The Social Edge Agency™ offers Facebook and Instagram Ads Management and Done-for-you Content like social media posts and graphics. Learn more at http://www.crystalmediaco.com.

August 29, 2017 By Crystal Leave a Comment

Crystal Media Live Episode 18: What Are Perfect Customer Groups and Why Are They So Important?

Perfect Customer Groups (PCG’s) are crucial to your success when marketing on social media because when you know who your PCG’s are, it can help you in several ways:

You’ll be able to create content that appeals to your perfect customer.
You’ll know what type of ads to run on Facebook and Instagram.
You’ll have a better understanding of what social platforms you need to be on.
You’ll know what hashtags to use to help target your perfect customer.

This is important because these are all the ways you’re going to find the people who are going to want to BUY from you!

It’s all about stepping into the shoes of your perfect customer to intercept their attention rather than interrupting it. People are more likely to engage in content that’s relevant to them. This is why it’s important to understand your Perfect Customers’ likes, dislikes, interests, hobbies, etc.

On this week’s episode of Crystal Media Live, we did a live demonstration with two live viewers, walking them through how to find their customer potential through the Facebook Ads Manager platform.

As an added bonus, you can download our Customer Profile Worksheet here.

Check out the video below:

If you need more social media tips on how to use your Perfect Customer Groups to really optimize your content, opt-in to our free four-part video training!

Be sure to catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.