Happy New Year! I hope you had a wonderful and busy holiday season. During all the hustle and bustle did you hear Facebook’s announcement? It’s time to rethink our Facebook strategies and test different kinds of content in 2015. There’s a good chance your promotional posts will not be seen unless you pay for it. […]
retail marketing
Small Business Saturday Reminders for Social Edge Members
It’s almost that time of year again! Here are a few reminders to help ensure you’re promoting Small Business Saturday before, after and during this wonderful local holiday. If you have any questions please don’t hesitate to ask by leaving a comment or emailing crystal @ www.crystalmediaco.com (dot co, not dot com). There’s still time […]
Must Do This Holiday Weekend
Hello and welcome to this week’s Crystal Media TV! In this episode I’m asking you to focus on three things this weekend, even though it’s going to be a very busy and potentially crazy time for you. But if you focus on building these three things, you’ll set yourself up for success for the rest […]
10 Quick Social Media Holiday Marketing Tips
1. Schedule Directly on Facebook Viral Tag for Pinterest and/or Twitter (14-day free trial, afterwards plans start at $29/month) HootSuite for Twitter At the moment, you cannot schedule on Instagram, you must post in real time. 2. Use Facebook Ads Like Ad targeting your email database, website visitors, competitor and local pages Promoted Posts (not boosting!) […]
How To Do a Giveaway on Facebook
Doing giveaways on Facebook is one of the best ways to increase engagement, reach and your fan base. But with Facebook changing their rules and terms all the time, it’s hard to keep up and know if your giveaway abides by their terms. Learn how to run a “legal” Facebook contest and avoid getting in trouble […]
Deck Your Marketing for Holiday Sales Webinar Replay
Watch the replay of ‘Deck Your Marketing for Holiday Sales’. The replay will be available until Tuesday October 7th, Social Edge members will have endless access to the replay.
Why Your Facebook Reach Dropped and Ways to Increase It
This week’s episode of Crystal Media TV has an answer to one of the top questions I get asked which is, ‘People used to see my posts on Facebook, now they don’t. Why?!’ Can you relate? This year majority of page owners have seen a significant decrease in reach and engagement on their Facebook page. In this […]
Three Time Saving Social Media Tips
Last week I had the pleasure of speaking to independent jewelers, teaching them how to use social media to market. Here’s a quick video testimonial of one of my attendees and newest Social Edge members – click to watch. And here’s my plane ride to the event from Albany to Boston – it was in […]
Use Social Media to Build Your Email List
In honor of National Email Week, which is the second week of June, today’s focus is using social media to grow your email list. They say, “the money is in the list,” and outside of building your online presence, strengthening relationships and generating web and foot traffic, one of the best ways to use social media is […]
Ask for Reviews
This week’s focus comes with a short story. Recently I was in need of a mechanic to fix my brakes. I already received a quote from someone, but felt it was high. So, I shopped around. Where did I go? The almighty Google. And what was the first result that displayed? Yelp listings. Being newer to my […]