Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]
retail marketing
Social Edge Live, Episode 23: Poll Your Audience, Increase Engagement!
A poll can serve a great purpose for independent retailers. Polls record the opinion or vote of a group of people, so it’s no wonder, as smart retailers, you’ll want to take full advantage of the new Instagram Polling feature now available on the app. Also, even though Facebook doesn’t have a polling feature built […]
Social Edge Live, Episode 22: 5 Steps to Get Customers to Fall in Love With Your Business
Happy October! If you can believe it or not we’re just 7 weeks away from Thanksgiving and 12 weeks away from Christmas, and they’ll be here before we know it. What are you doing to let your customers know you’re there to meet their holiday shopping needs? One way is to remind your community about […]
Social Edge Live, Episode 21: 3 Plays to Score This Fall
As a small business owner, it can be tough to stay on top of your social media marketing game. That’s why we’re sharing 3 of our game-changing plays you need in your marketing playbook to score BIG this fall. Don’t work overtime when you don’t have to. Whether you use one, or all three, these plays are […]
Why You Need a Social Media Manager
“I’m just not sure we need one.” “I’m ok doing it on my own.” “I don’t know what I’m looking for.” We hear these statements all of the time when we ask retailers what is holding them back from hiring a social media manager. Often there just isn’t room in the budget at the moment […]
5 Things You Can Do in 5 Minutes to Boost Your Holiday Marketing Results
You DON’T have a lot of time during the holidays. You’re worrying about merchandise, displays, traditional marketing, employee relations… not to mention your life outside of the store! But chances are, you DO have five minutes to spare. Here are five things that you can accomplish in five minutes that can get you better results […]
‘The Social Media 411: What’s New on the Web?’ – RDI Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “The Social Media 411: What’s New on the Web?” —  we covered what’s new in the social media world, how it affects you […]
‘Pin & Win: Take Pinterest from a Hobby to a Hot Traffic Generator’ – RDI Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “Pin & Win: Take Pinterest from a Hobby to a Hot Traffic Generator” —  we covered how to make simple yet incredibly […]
“3 Steps to Help You Get Set Up for Social Media Success” – Webinar Replay
Thanks for being here! This is your replay page where you can view our latest webinar, “3 Steps to Help You Get Set Up for Social Media Success” —  we covered how to make simple yet incredibly effective efforts at staying on top of your social media game for your business. This page is also […]
Retail Spring Double Header Webinar – Crystal Vilkaitis and Bob Negen
Welcome! What a fantastic webinar with our co-presenters Crystal Vilkaitis and Bob Negen, “Retail Spring Double Header Webinar” It’s jam-packed with compelling, fantastic and simple insights on raising the bar in your retail store and becoming an expert in both social media and customer service. For those of you that were able to attend, we […]