Social media challenges and new trends pop up all the time. It can be overwhelming to keep up and know what will work best for your business, that’s authentic to you. I would argue when it comes to marketing that authenticity is one of the most important elements. After all, people buy from people and […]
retail marketing tips
How to Schedule Instagram Posts (and Should You Schedule?)
If you’re looking for time-saving AND content consistency (ideally 4x/week to daily) benefits when posting to Instagram (IG), schedule them! Currently, you cannot schedule posts directly through the Instagram app. However, there are a few easy-to-use scheduling tools available. My favorite is Later. Using this tool, you can schedule your posts from the web (Later.com) […]
Two (Fun) Tips to Increase Your Email Engagement: The Modern Marketing Show, Episode 19
Are you currently using email to market your business? We want to know because email is still one of the most effective ways to market your business, and if you don’t already have an email list I highly suggest you start one now. Although email open rates have been on the decline since it was first […]
The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social
There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
Social Edge Live, Episode 20: Transform Your Social Media
Over the last few weeks on Social Edge Live (formerly Crystal Media Live), we’ve been talking about ways you can start seeing success using social media. From learning how to set up your social media strategy to coming up with the right mix of social content that relates to your perfect customer, you hopefully were […]
The Key Pillars of the Social Selling Mindset
In November we’re releasing one of our most exciting products to-date, which will be available to Social Edge members only. One that gives retailers more time, and empowers both them and their social media managers to feel more confident and see better results on social media. It’s called Social to Sale, and it’s a the […]
‘The Social Media 411: What’s New on the Web?’ – RDI Webinar Replay
Thanks for being here! This is your replay page, along with additional information about how to join our social media training program (just for retailers), Social Edge. Today we had a fantastic webinar named, “The Social Media 411: What’s New on the Web?” — we covered what’s new in the social media world, how it affects you […]
3 Ways to Find New Customers with Facebook and Instagram – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, 3 Ways to Find New Customers on Facebook and Instagram. As a Social Edge member, you have endless access to this webinar! A great obstacle in many of our ways is time. Maybe you love everything on the webinar, and you think “once I have time, […]
3 Steps to Social Media Success in 2016 – Webinar Replay
Welcome! Here’s where you can access the latest webinar replay, 3 Steps to Social Media Success in 2016. This will be available until February 2nd, Social Edge members have endless access. I hope you found the webinar valuable. So many times I’ve seen retailers just like you have drastic success with consistent and committed effort […]
Marketing is Everything
This presentation was created for the Gift and Home Trade Association’s 2013 Annual Conference. These slides include great examples of how to incorporate marketing into all aspects of your business.