You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]
retail facebook marketing
3 Things You’re Doing Wrong with Facebook Ads
Running ads on Facebook is one of the best ways to ensure your posts are being seen by your audience in order to grow your local exposure and increase store traffic and sales. But with so many ad types and targeting capabilities, we’re consistently seeing retailers miss opportunities to significantly increase their results. Here are […]
mADness: How Two Retailers Boosted Their Social Media Results with Facebook Ads
It seems like we never stop talking about Facebook Ads, right? That’s because they are such an important part of being successful on Facebook. But as much as we bring them up, you may be wondering, “What kind of results can I see if I improve my ad strategy?” We’ve got two examples today from […]
Important Facebook Changes Coming in 2015
There’s never a dull moment when it comes to Facebook. They’ve once again added new features and announced a change to posts for business pages in 2015. A big announcement. You need to know these changes and adapt your strategy otherwise to be honest, you’ll be wasting your time marketing on Facebook if you don’t. This post […]
Top 3 Mistakes Retailers Make on Facebook
I look at A LOT of retailer’s Facebook pages. I probably look at at least 100 a week whether they are my Social Edge member’s pages, big box retailers or retailers I’m trying to find examples of for webinars and live events I speak and train at. I almost always see these three common mistakes […]