How lucky are you!? As a retailer, you get to do social media and connect with your customers. Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframing of your mind. Social media is not something you HAVE to do; it’s something you GET to do. […]
3 Ways to Help Your Pinterest Efforts
Are you using Pinterest personally or for your store? If you aren’t using Pinterest to market your business yet, especially if you sell online, here’s a few stats to help you see the power in Pinterest as a retailer. Pinterest shoppers are spending between $140-$180 per order compared with consistent $80 and $60 order for […]
August Tip of the Week – Week 3
Using Pinterest to market your store? If you’re a local brick-and-mortar store it’s important to connect with the locals online, because they are your target audience (they are the ones that can come in and shop!) One way to do this on Pinterest is to create locally focused boards. Ex: ‘Fav Chicago Restaurants’ ‘Carlsbad Businesses […]
Rich Pins: Pinterest ‘Enhancement’ And What It Means For Indie Retailers
Last week Pinterest announced they would be rolling out “rich pins” which the goal is to make it easier for the Pinterest users (Pinner) to buy/make/watch products/recipes/movies. I personally think this works really nice for big box retailers, but this “enhancement” will be tough on independents because of their lack of know-how or resources to […]
