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Jan 07 2019

Evaluating Value vs. Complexity to Create Winning Strategies for Success: The Modern Marketing Show, Episode 77

It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: get the most out of social media marketing, goal setting, marketing, marketing plan, marketing planning tips, The Modern Marketing Show

Jan 21 2016

Not Getting Results? It May Be Your Branding

Branding. It’s a major buzzword that can have a pretty broad meaning. Essentially, your brand is a culmination of the words, sentences, images, logos, and names you use to describe your business. The key to a good brand is consistency, and building a good brand is exactly what we’re talking about in the latest episode […]

Written by Crystal · Categorized: The Modern Marketing Show · Tagged: branding, marketing, Social Media

Oct 13 2015

Getting Over #Hashtag Intimidation

Working hard in the Crystal Media “laboratories” (aka, at our desks), we’ve discovered a new and dangerous condition. It’s called “#Hashtag Intimidation,” and it affects thousands of retailers each year. Symptoms include sweaty palms before sending a tweet and avoidance of hashtag usage on Instagram. Luckily, there is a cure. This article! Are you filled […]

Written by Crystal · Categorized: Social Media Tools · Tagged: instagram, marketing, Social Media, twitter

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