It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]
marketing
Not Getting Results? It May Be Your Branding
Branding. It’s a major buzzword that can have a pretty broad meaning. Essentially, your brand is a culmination of the words, sentences, images, logos, and names you use to describe your business. The key to a good brand is consistency, and building a good brand is exactly what we’re talking about in the latest episode […]
Getting Over #Hashtag Intimidation
Working hard in the Crystal Media “laboratories” (aka, at our desks), we’ve discovered a new and dangerous condition. It’s called “#Hashtag Intimidation,” and it affects thousands of retailers each year. Symptoms include sweaty palms before sending a tweet and avoidance of hashtag usage on Instagram. Luckily, there is a cure. This article! Are you filled […]