I just so happened to join a 30-day guided workout challenge a week before Crystal started our Social to Sale 5-Day Challenge where you can build your social media strategy in 5 days. (If you haven’t joined yet, click here, it’s going on March 2nd-6th) and the theme of today’s blog, which was determined last […]
marketing planning tips
I Don’t Have Time
Raise your hand if you’ve used the excuse “I don’t have time” as the reason why something important hasn’t been done. We’ve all done it, #guilty. 🙋♀️ I know you’re busy. You’re running a store, buying inventory, hiring, training, firing, cleaning, merchandising, marketing, trying to see if your broom can stand on its own, the […]
How-To Create a Quarterly Marketing Plan for Your Store: The Modern Marketing Show, Episode 81
A few episodes ago I talked about how important a social media plan is to your social media success, but it’s more than just your social media plan. You need to be looking at all of your marketing and determine what campaigns and strategies you’re running each month. This then becomes your quarterly marketing plan. Watch […]
Evaluating Value vs. Complexity to Create Winning Strategies for Success: The Modern Marketing Show, Episode 77
It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan. […]