This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Hosting or participating in local community events is a great way to drive foot traffic into your store. If you’ve been hosting your own events, we encourage you to take it a […]
marketing a local store
Crystal Media Live Episode 8: Signature Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Most independent retailers we’ve talked to have seen great success from hosting in-store events. Yes, they require more work and more time but putting in that little bit of extra effort can […]
Crystal Media Live Episode 7: Create a Digital Experience
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. We’re sure that you’ve ALWAYS got customer experience at the front of your mind. That’s why you hire qualified employees, encourage them to be friendly and helpful and work to give your […]
Crystal Media Live Episode 6: Four Retailers with a Unique Experience and How to Leverage Using Social Media
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. When you make customers feel as though you’ve gone out of your way to meet their needs, they will go out of their way to shop with you. During this (pre-recorded) episode […]
Crystal Media Live Episode 5: Establishing Your Unique Selling Points
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Of all of the challenges that have popped up in the past few decades, few have given local retailers as many issues as online competitors. Buying online allows customers to get products […]
Crystal Media Live Episode 4: 3 Tips to Successfully Manage Your Social Media
Last week, we went over who should manage your social media (Hint: It’s not the owner). But for many retailers, hiring a social media manager just isn’t an option at the moment. It may be because of budget issues, their social media not being where it needs to be or staffing problems. Don’t worry, retailers […]
Crystal Media Live, Episode 3: Why Store Owners Shouldn’t Manage Their Social Media
You’re the store owner, buyer, manager, janitor, accountant… that’s a lot of hats to wear on one head! As a retail store owner, you shouldn’t have to add the task of managing your social media to your long to-do list. The latest episode of Crystal Media Live goes over WHY you shouldn’t be managing, who SHOULD […]
Crystal Media Live, Episode 2: Worried About Being On Camera?
Are you someone who’s dreamed of being on the big screen, or someone more likely to enjoy a job behind the camera? No matter what type of personality you have, video can do GREAT things for your business. This week’s episode of Crystal Media Live covers how to conquer your fears and get in front […]