It is the last episode of 2023 and we are closing on an incredible year. This was one of the best years that I have had at Crystal Media. I had the opportunity to speak at 18 different shows, connected with so many retailers in person and I started this show. We have had some […]
marketing a local store
Creating a Memorable Brand Story with Kelly Bennett
In the world of branding, it’s not just about logos and slogans—it’s about building an unforgettable narrative. Meet Kelly Bennett, a seasoned brand strategist based in New York City, here to guide indie retailers through the art of crafting compelling brand stories. For over a decade, Kelly’s been the creative mastermind behind numerous award-winning […]
The Ultimate Guide to Dominating Local Online Searches
In the digital age, a retailer’s online visibility is as crucial as their in-store experience. Join us in this eye-opening webinar as we delve deep into the world of online business listings. Crystal reveals alarming statistics, showing that while 89% of consumers rely on online searches to make buying decisions, nearly half of all unmanaged […]
Crystal Media Live, Episode 9: Community Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Hosting or participating in local community events is a great way to drive foot traffic into your store. If you’ve been hosting your own events, we encourage you to take it a […]
Crystal Media Live Episode 8: Signature Events
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Most independent retailers we’ve talked to have seen great success from hosting in-store events. Yes, they require more work and more time but putting in that little bit of extra effort can […]
Crystal Media Live Episode 7: Create a Digital Experience
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. We’re sure that you’ve ALWAYS got customer experience at the front of your mind. That’s why you hire qualified employees, encourage them to be friendly and helpful and work to give your […]
Crystal Media Live Episode 6: Four Retailers with a Unique Experience and How to Leverage Using Social Media
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. When you make customers feel as though you’ve gone out of your way to meet their needs, they will go out of their way to shop with you. During this (pre-recorded) episode […]
Crystal Media Live Episode 5: Establishing Your Unique Selling Points
This episode is part of a four-part series on competing with big box stores called Giving Online Stores a Run for Their Money. Of all of the challenges that have popped up in the past few decades, few have given local retailers as many issues as online competitors. Buying online allows customers to get products […]
Crystal Media Live Episode 4: 3 Tips to Successfully Manage Your Social Media
Last week, we went over who should manage your social media (Hint: It’s not the owner). But for many retailers, hiring a social media manager just isn’t an option at the moment. It may be because of budget issues, their social media not being where it needs to be or staffing problems. Don’t worry, retailers […]
Crystal Media Live, Episode 3: Why Store Owners Shouldn’t Manage Their Social Media
You’re the store owner, buyer, manager, janitor, accountant… that’s a lot of hats to wear on one head! As a retail store owner, you shouldn’t have to add the task of managing your social media to your long to-do list. The latest episode of Crystal Media Live goes over WHY you shouldn’t be managing, who SHOULD […]
