This sunny season may have people enjoying the outdoors, BBQs and late-night events, but that doesn’t mean they’re spending less time scrolling on social media while lounging by the pool or enjoying a drink on the patio! Here are 3 summer content ideas for retailers to use before we welcome fall! Idea 1: Lean into […]
Instagram Reels
The Latest Features In Social Media Content Marketing
When you use new features on social media, the platforms incentivise content that uses those features they’ve already dedicated resources to building. For instance, let’s say Instagram has built a new engagement sticker. It’s likely they dedicated a team, time and money to build out that new sticker, so when a piece of content is […]
Insider Q: Content Ideas for Teacher Appreciation Week?
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: We’re looking ahead to Teacher Appreciation Week. Do you have any promotion ideas? […]
Insider Q: Adding captions to IG Reels
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: When I am trying to add a caption to IG Reels (timed text […]
The Latest Updates in Social Media Marketing
I remember when I used to work on the marketing team of a retail store and look forward to the 1-2 updates on social media per month. Wondering if it was going to be a new content type, a new feature, or maybe a new page layout. Well, long gone are those days as social […]
7 TikTok and Reels Best Practices
You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]
Instagram Reels
Instagram has rolled out a new feature called Reels. This new feature allows users to create a 15-second long video using fun features including Instagram’s story filters, music soundtracks, special effects, GIFS, and text. So far, we know that Instagram Reels is very similar to TikTok and can be used in the same way. As […]