Last October 2022, Google announced that the Universal Analytics (UA) properties would stop processing data starting July 1, 2023. For this reason, they encouraged all users to migrate to Google Analytics 4 (GA4) to continue measuring user activity on their websites. I’m sure that you have a lot of questions about this process, so I […]
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How to Test Your Social Media Marketing Strategy
Have you ever been guilty of posting the same type of content for months at a time without really knowing if it’s performing well with your audience? Don’t get caught up in routine when it comes to your social media marketing strategy! We know each and every one of you has a never-ending task list […]