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Get More Likes, Comments and Action from Instagram Followers: The Modern Marketing Show, Episode 83

Businesses are finding that Instagram is a great place to connect with your customers online as it continues to become more popular. Many retailers are noticing their engagement has been dropping. Many accounts have even started sharing a viral post asking their followers to like or comment on it to ensure their posts are being seen because Instagram is limiting to the number of followers who see them. Well, this isn’t anything new. The Instagram algorithm shows posts based on who the follower interacts with most.

Watch the full episode here:

Here are two tips on how to get more engagement from your followers:

  1. Have a call to action on a majority of your posts. When you tell your followers what to do (like, comment, or shop now) you have a better chance at them actually doing it. Your event posts, promotional posts, and new product arrival posts should also include a call to action.
  2. Take a look at your messaging. If you’re using language that revolves around community, support, urgency or fear tactics then it has a better chance at getting more engagement. You’re rallying your followers to get behind you.

Remember, people interact on social media differently today than they did 5 years ago. Just because you’re not getting tons of likes or comments doesn’t mean people aren’t interested in seeing your content. The algorithm is able to track how long people stay on your content which is why always looking at your insights can be helpful. And if you’re still unable to build engagement with these tips, it might be time to consider a new content strategy.

Do you need more help figuring out Instagram? We got you covered! In the coming weeks, we’ll be releasing a new Instagram for Retailers training course. Join our email list below to get notified when it’s available!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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Two Creative Post Ideas to Spark Engagement and Drive Traffic: The Modern Marketing Show, Episode 80

As a busy business owner, it can be difficult to always come up with fresh, new content ideas when you have a million other things on your mind. So keep reading to learn about two creative post ideas that are perfect for any upcoming holiday. We know they’ll help you increase engagement across your social channels and drive traffic into your store.

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Creative post idea #1: Share a creative collection of items. You’ll pick products that are similar (think the same color, made by the same designer or at the same price point) and showcase them in a photo or video. This is a great way to catch peoples attention when they’re scrolling their social media feeds.

Creative post idea #2: Share products that make the perfect pair. Take two items that work well together and bundle them. Then if a customer purchases the bundle they’ll be able to save at a special discount.

When you create and share fun unique content it helps you stand out on social media and differentiates you from your competition. Customers are also more likely to recognize you because you’re sharing content that’s catching their attention.

This is also a friendly reminder that as a CM Insider you have hundreds of content ideas available to you in the portal! You can learn more about becoming an Insider here.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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One Way to Build an Engaged Online Community; The Modern Marketing Show, Episode 79

One of the top mistakes retailers make when it comes to social media is not having a plan. Having a plan is important because it’s going to keep you accountable and ensure things are getting done. In this post, we’ll be going a little deeper on this topic and break down a specific goal. That goal being to build an engaged online community. I’ll walk you through the steps we take to reverse engineer a goal and come up with a strategy to make it happen.

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Having a connection with your online audience is a powerful thing. Not only can it help increase your overall reach and engagement, but it can build strong relationships with lifelong customers. This then can directly impact your sales, as well as your profitability. We’re starting to see a shift with how social media users are wanting to engage in online conversations. That is why Facebook Groups have started to grow in popularity. They allow businesses to build an engaged online community while keeping the conversation more personal.

Do you currently manage a Facebook Group for your business? Share with us in the comments how you use your group and how it’s working for you.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

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The Modern Marketing Show, Episode 8: Do it for the ‘Gram: 1 Major Way to Get More Engagement on Instagram!

Instagram’s popularity is on the rise – more and more businesses are joining the platform to connect with their audiences online, especially if they’re wanting to reach a younger demographic. The biggest concern I hear from businesses is that their engagement has significantly dropped on the platform in recent months, and that’s due to changes Instagram has made to their algorithm.

Watch the full episode:

One major way you can increase your engagement on the platform is to make sure you’re utilizing all of Instagram’s features. Sounds almost too easy, right?

Well, Instagram actually wants to reward users for using all of the platform’s features, so it pays off to experiment with new features that get added. By testing out these new features, you can grow your reach and help make sure your post is seen which in the long run helps with your overall engagement.

Instagram does a great job of letting you know when something news been added – they’ll share it with you using a Story! The rainbow circle will pop up at the beginning of all your follower’s stories with the word “new” in the middle – this makes it easy to stay on top of the latest trends.

There have been a ton of new features added to Instagram Stories since its launch, such as polls, gifs, swipe-up features and “type” mode.

But you’re not just limited to using stories…

Launching a new product line? Hop on Instagram Live to give a quick unboxing and share your favorite pieces.

Looking to add more movement to your feed? Do a Boomerang to catch your follower’s attention.

Have you hosted an in-store event recently? Create a Carousel Post to show off highlights from start to finish.

Whatever way you choose to add in these new features, just make sure they are still providing value to your audience. It’s all about creating high-quality content that connects with your audience. 

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.