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Helpful social media advertising tips

Mar 31 2022

What Advertisers Need To Know About ODAX, the New Facebook and Instagram Ad Objectives

New Facebook ad objectives tutorial for retailers

As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Facebook Advertising Updates, Helpful social media advertising tips, Important Facebook Updates for Retailers

May 24 2021

3 Custom Audiences That Perform for Social Media Advertising

Social Media Advertising for Retailers

When it comes to social media advertising, creating Custom Audiences within Facebook’s Ads Manager may be one of your most powerful tools. A lot of people ask us, “Can’t I just boost?” and the answer is: not if you want your ads to be as successful as possible. Using Ads Manager instead of boosting gives […]

Written by Jessica Austin · Categorized: Facebook Ads · Tagged: Helpful social media advertising tips, Recommended custom audiences for social media advertising, Social Media Advertising tips for retailers, Tips for retailers about social media advertising

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