As ads get more complicated, the announcement of another change from Facebook might make you break out in a sweat. Especially when it comes with a fancy new name. But the recent rollout of ODAX (outcome-driven ad experiences)—an update to the current Facebook and Instagram ad objectives options—is actually a simplification (we promise!). Previously, there […]
Helpful social media advertising tips
3 Custom Audiences That Perform for Social Media Advertising
When it comes to social media advertising, creating Custom Audiences within Facebook’s Ads Manager may be one of your most powerful tools. A lot of people ask us, “Can’t I just boost?” and the answer is: not if you want your ads to be as successful as possible. Using Ads Manager instead of boosting gives […]