You know your customers are on Facebook and Instagram every day, so you know it’s where you need to advertise. But how do you know your ads are working? The answer is simple… ask your customers! My ad client Deb, the owner of Half Moon Handwerks, recently told me that in December she had seen […]
find your customers with facebook ads
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
Ad Targeting and Finding Your Perfect Customer Groups
You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]