The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]
facebook live
3 Facebook Live Tips to Drive Last Minute Shoppers In
Christmas is 2 weeks away 😱 and, for some, that means one thing: It’s time to START shopping! The good news? While these last-minute customers might be stressed out, you have the chance to save the day. Stores are about to get slammed with crazed consumers, so I want to give you 3 Facebook Live […]
Use FB Live For Game-Changing Small Business Saturday Results
Launched less than 10 years ago, Small Business Saturday is now a full-blown movement. It encourages people to shop locally, gives a boost to holiday sales, and connects your community. As you and your business prepare for the big day, make sure social media is an integral part of your strategy. I want to pass […]
5 Steps to a Great Facebook Live Video
Facebook Live is a great way to connect with customers on a personal level. They are able to see your face, hear you talk, and see your store and products. We get a lot of retailers who tell us that they don’t like to see photos or videos of themselves, but your customers DO want […]