facebook event page - Crystal Media

Are you in an area that tends to see an influx of holiday travelers this time of year? If so, this is the perfect chance for you to get those out of town visitors into your store and shopping with you this holiday season. Targeting people who are visiting your area is a smart move. It’s hard to travel with a suitcase full of presents, so these out-of-towners may be looking for the perfect gift for their loved ones where they’re spending the holidays aka in your city!

Watch the full episode:

Here are three things you can do to attract holiday travelers to your store:

#1. Create an eye-catching window display and front entrance tables. While people are out and about enjoying all your town has to offer, get people in your store with something that catches their eye. You can even cater your signage and messaging to them making it more likely they’ll want to come inside.

#2. Run a reach ad. This can be done in the Facebook Ads Manager. You can set the audience to target anyone who is traveling in your area. To make things even sweeter, try running a special campaign specific to these people offering a special gift if they come in and shop with you.

#3. Create and promote your events using a Facebook event page. This is another great way to gain more exposure because your event can be seen by anyone within your area. They’re free to set up, and promoting the event page using an Event Ad can boost attendance significantly.

Now that Black Friday and Small Business Saturday are behind us, it’s time to start thinking about how you’re going to continue reaching your Q4 sales goals. Maybe reaching out to an unexpected audience might just do the trick!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

Before we dive into today’s tip, I have a big favor to ask of you. Can you vote for Crystal Media in the Mission Main Street Grant Program? We need at least 250 votes to be considered for one of the 20 grants being awarded.
Voting is super easy and only takes a few seconds. I would be forever grateful to have your vote. From the bottom of my heart, thanks in advance for your support! Click here to vote.

*SOCIAL MEDIA TIP – NEW FEATURE ON FACEBOOK*

If you have a physical storefront, there’s a good chance you host events each month. Things like ladies night out, trunk shows, open houses, VIP exclusives or maybe just regular sales events, like 20% off the entire store this weekend, 50% off the clearance room, etc.

If you could increase attendance to your next event, would you? Of course you would!

Facebook has made it easier for customers to know about your upcoming events, as long as you’re creating a Facebook Event Page for them. Now, people can “Subscribe” to your events and automatically be notified when you create new ones.

The Notifications section is one of the best places to show up in on Facebook. When your event pops up in your fan’s Notifications, there’s a much better chance he or she sees it and acts on it. Here’s an example of what the event Notification looks like:

Subscribing to events on Facebook is easy. Go to the page and click on Events (you might need to click More, then Events), which is directly under the Cover Image. From this page, you can select Subscribe. Here’s an example:

You need to tell your audience about this new feature. There are a lot of features on Facebook that people don’t know about or that are hidden, so it’s important to educate them.

Post something on your Timeline like, “Never miss an event from us again! Visit (enter the URL of your event pages, here’s an example: https://www.facebook.com/pages/Salon-De-Marcus/163109487649?sk=events) or click on Events and click ‘Subscribe.’ Anytime we publish a new event, you’ll be the first to know and get a notification!”

I’d include the types of events you host and the deals that will be featured. For example, if you were having exclusive deals, product giveaways, free services or new arrivals, I’d share that type of information in your post as well.

Don’t forget to post a sign in-store asking people to Subscribe to your events, and I recommend sending an email.

Then, you need to make sure you’re creating a Facebook Event Page for all of your events. This only takes a few minutes and is well worth it.

To take your event a step further on Facebook, you can consider running an Event Ad, promoting the Event Page to people you choose through targeting like to current Fans, your email list, website visitors, locals or based on behaviors and interests.

Look at your calendar and take action. If you have an event coming up this month, head over to your Facebook page and create an event page. Then start asking people to Subscribe and consider running an ad.

I hope this helps boost attendance at all future events!

If you have any questions about this feature or Facebook events, please leave a comment below.