Facebook Event Ad - Crystal Media

Are you in an area that tends to see an influx of holiday travelers this time of year? If so, this is the perfect chance for you to get those out of town visitors into your store and shopping with you this holiday season. Targeting people who are visiting your area is a smart move. It’s hard to travel with a suitcase full of presents, so these out-of-towners may be looking for the perfect gift for their loved ones where they’re spending the holidays aka in your city!

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Here are three things you can do to attract holiday travelers to your store:

#1. Create an eye-catching window display and front entrance tables. While people are out and about enjoying all your town has to offer, get people in your store with something that catches their eye. You can even cater your signage and messaging to them making it more likely they’ll want to come inside.

#2. Run a reach ad. This can be done in the Facebook Ads Manager. You can set the audience to target anyone who is traveling in your area. To make things even sweeter, try running a special campaign specific to these people offering a special gift if they come in and shop with you.

#3. Create and promote your events using a Facebook event page. This is another great way to gain more exposure because your event can be seen by anyone within your area. They’re free to set up, and promoting the event page using an Event Ad can boost attendance significantly.

Now that Black Friday and Small Business Saturday are behind us, it’s time to start thinking about how you’re going to continue reaching your Q4 sales goals. Maybe reaching out to an unexpected audience might just do the trick!

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.

Do you have a lot of excess inventory that you need to get rid of? Are you close to reaching your sales goal for the month but need something to get more customers through the door? Well, I have just the thing you need to help drive traffic through your doors and to help meet your sales goals, it’s called the 5th Saturday Sale. As the name suggests, this promotion/event happens in months that have five Saturdays. Those months being June, September, and December for the rest of 2018.

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This is easily a favorite with our retailers because many have seen some major wins when hosting a 5th Saturday Sale. For example, one of our students had a line of 70 people waiting at their door BEFORE the event even started (keep reading to find out how they did this!). Then, this same retailer had a line of 200 people in line to checkout DURING that same event.

The most common type of 5th Saturday Sale Promotion that we see is to give shoppers a reusable bag and anything they can fit in the bag they can buy at a discount usually 20% off or higher. There is no right or wrong way to run this promotion, it’s completely customizable to whatever is going to work best for your type of business.

Here are some more promo ideas you can choose from:

Buy 4 items, get the 5th one for $1 or free
BOGO 50-70% off
Entire store 20-40% off

Once you get the event details down, the next thing you need to be doing is marketing and promoting the event on social! This should be down a couple weeks ahead of time, so you can get the word out to your audience.

We recommend setting up a Facebook Event Page to help promote the event. This should be where any updates and announcements are made. Someone who marked themselves as “Interested” in your event still gets these event updates posted to the event page, so it could help push people who are on the fence about attending into coming, driving more traffic through your doors too.

If you have an advertising budget, setting up an Event Ad in Ads Manager is another great way to build exposure for this 5th Saturday Sale. It doesn’t have to be a big budget either! One of our retailers had an ad spend of $24 for an event ad she ran and profits for the event were up 42%…can you imagine that?!

Lastly, you should also do a dedicated email send to your email list (if you have one) inviting them to your event and link it to the Facebook Event Page. That way you’re keeping your current customers in the loop even if they aren’t following you on social media.

Circle these dates on your calendar and challenge yourself to set up a 5th Saturday Sale in your store! Share with us your results and let us know how it went for your business in a comment below.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.