facebook ads training for retailers

June 24, 2019 By Jess Austin Leave a Comment

All About Ads Audiences

Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches.

Which audiences should you be using? How many different ones are out there? To give you a little insight, here are the top audiences performing for my ad clients right now:

Fans Lookalike + Interest
Website Traffic/Website Traffic Lookalike
Video Views/Video Views Lookalike

**Pro Tip: You can create audiences based on specific Videos which means even MORE detailed targeting.

Three tips to making the most of your audiences:

Test, test, test – Start with 2-3 audiences and test to see which ones work for you. Introduce different audiences as you go and keep on testing.
Don’t be afraid to move audiences around to other ad objectives – Use a Video View audience for Traffic ads, Previous Event Engagement with Reach ads, etc.
Think outside the box! – When it comes to choosing Interests, consider everything that makes up your Perfect Customer Group. For instance, advertising furniture? Think about using Interests such as Newlyweds, Recently Moved or Have Small Children in addition to just choosing Furniture or Interior Design. Also, be sure to take advantage of Facebook’s suggestions.

November 5, 2018 By Crystal Leave a Comment

Stop Hitting Boost Start Seeing Results With Facebook Ad Campaigns: The Modern Marketing Show, Episode 70

We had 100’s of retailers register for our Facebook and Instagram Ads Masterclass. It took place over two weeks in October and covered everything one needs to know about running social ads. Not only did students walk away with tons of valuable information, but also with confidence in their ability to run successful Facebook ad campaigns. Which is why we’ll be sharing the top three takeaways from the masterclass in this post. We absolutely believe you can benefit from them too!

Watch the full episode:

Takeaway #1

There’s so much more you can be doing than just boosting your posts. With all the ad types and tools available at your fingertips, you’re doing yourself a disservice by not utilizing them and running ad campaigns.

Takeaway #2

You should test different audiences with different ad types. You can use Facebook’s Detailed Targeting feature to find your Perfect Customer Groups, or what we call your PCGs, and advertise to them.

Takeaway #3

The holidays mean more competition from other retailers running ads in November and December. This typically means you’ll see higher ad costs and a lower reach. You may want to consider setting aside a little extra money for your ad budget these next two months.

Ads are going to be the most cost-effective way to gain exposure, engagement, and traffic (online and offline) during the holidays. Remember, you can do this! We know retailers who are seeing results from ads every single day. Click here to find out how you can get your hands on the Ads Masterclass.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Never want to miss an episode? Click here to join our list!

July 30, 2018 By Crystal Leave a Comment

3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57

Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming.

Watch full episode:

Quick Recap:

Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information.
New updates to the creative tools inside the Facebook Ads Manager app.
Advertise Instagram posts directly from Facebook Ads Manager.

You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.