You know your customers are on Facebook and Instagram every day, so you know it’s where you need to advertise. But how do you know your ads are working? The answer is simple… ask your customers! My ad client Deb, the owner of Half Moon Handwerks, recently told me that in December she had seen […]
Facebook Ads Management
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
Two Retail Success Stories Using Facebook Ads
At Crystal Media, we directly manage ads for retailers. So I thought it important to share stories from two retailers who recently saw successful results using Facebook Ads; by my assessment, one of the most powerful marketing tools for independent stores today. I hope they excite you to take action. Enjoy! Mary Todd’s Hallmark: Video […]
How Three Retailers are Driving Traffic and Sales with Facebook Ads: The Modern Marketing Show, Episode 82
Are you using any kind of social advertising? If not, then you should be! Running Facebook ads is one of the most cost-effective ways to drive traffic directly to your store. We manage ads for a handful of retailers and the results they are seeing are amazing. They’re selling more product and spending less money […]
Social Edge Episode 24: 3 Common Mistakes Retailers Make Using Facebook Ads
Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads. I understand […]