We understand that running Facebook ads can seem daunting at times. Not to worry! I’m sharing 3 tips that help make Facebook ads easy, efficient and effective:
1. Create your core audiences from the start so they are available to use across all your ads. Doing it in one sitting will help you think through your strategy and plan your attack. Create audiences that support each of your business goals. 👉🏻 Top Tip: Use FB’s Suggestions when creating Interest-based audiences; it helps show you options similar to the ones you’re using
2. Make use of Facebook’s ads creation tools. Inside Ads Manager, there is a whole suite of tools that help you create video slideshows, add graphic overlays and even music. 👉🏻 Top Tip: Be on the lookout for Facebook’s special holiday-themed video templates and overlays.
3. Use the duplicate feature. After all the effort you put into building audiences and creative, don’t let it go to waste. You can duplicate campaigns, ad sets, and individual ads. Just change the sections you want and you’re good to go. 👉🏻 Top Tip: Duplicating copies everything under the level you duplicated. For example, if you duplicate the campaign, the ad set(s) and ads will be duplicated. If it’s the ad set, the ads will be copied.